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The importance of sustainable development has been widely recognized by people, society, governments, and the business world. Green information technology (IT) has therefore become one of the latest considerations to improve the environmental sustainability of a business. Yet, as important as this term is, it is being used in so many different ways that it might lose meaning altogether. It is important to clarify the different meanings of green IT to understand how to pursue it better as a business, economic and social objective. Four different perspectives on green IT, and the benefits and barriers of green IT strategy adoption are reviewed and discussed in this article.<\/p>","DOI":"10.4018\/jbdcn.2012040104","type":"journal-article","created":{"date-parts":[[2012,12,11]],"date-time":"2012-12-11T16:22:50Z","timestamp":1355242970000},"page":"52-59","source":"Crossref","is-referenced-by-count":4,"title":["The Many Faces of Green IT"],"prefix":"10.4018","volume":"8","author":[{"given":"Shun","family":"Cai","sequence":"first","affiliation":[{"name":"Xiamen University, China"}]},{"given":"Xi","family":"Chen","sequence":"additional","affiliation":[{"name":"Zhejiang University, China"}]},{"given":"Indranil","family":"Bose","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Calcutta, India"}]}],"member":"2432","reference":[{"key":"jbdcn.2012040104-0","doi-asserted-by":"crossref","unstructured":"Ansari, N. L., Ashraf, M. M., Malik, B. T., & Grunfeld, H. (2010). 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