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Link to original content: https://api.crossref.org/works/10.1108/OIR-11-2016-0321
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Therefore, when a firm dies, this event is likely to be manifested on its website as lacking updates or being down.<\/jats:p>\n<\/jats:sec>\n\nDesign\/methodology\/approach<\/jats:title>\nChanges in the corporate websites of a panel of Spanish firms were tracked between 2008 and 2014 in order to evaluate the approach. The status of websites, classified according to the type of change undergone, was used to infer firms\u2019 activity status (active or inactive). Multi-period logistic regressions and a duration model were applied to study the relationship among the website status and the firm\u2019s status.<\/jats:p>\n<\/jats:sec>\n\nFindings<\/jats:title>\nResults showed that changes in website contents clearly reflect the firm\u2019s status. Active firms were mainly associated with updated corporate websites, while inactive firms were more associated with down websites. In fact, results confirmed that the firms\u2019 death hazard increases when the website activity lowers.<\/jats:p>\n<\/jats:sec>\n\nOriginality\/value<\/jats:title>\nAlthough online information is increasingly being used to monitor the economy, this is the first study to connect online data to firms\u2019 survival. 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