{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,8,27]],"date-time":"2024-08-27T16:35:05Z","timestamp":1724776505661},"reference-count":45,"publisher":"Springer Science and Business Media LLC","issue":"3","license":[{"start":{"date-parts":[[2009,6,25]],"date-time":"2009-06-25T00:00:00Z","timestamp":1245888000000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Knowl Inf Syst"],"published-print":{"date-parts":[[2010,6]]},"DOI":"10.1007\/s10115-009-0222-2","type":"journal-article","created":{"date-parts":[[2009,6,24]],"date-time":"2009-06-24T14:28:22Z","timestamp":1245853702000},"page":"321-344","source":"Crossref","is-referenced-by-count":46,"title":["Sentiment-oriented contextual advertising"],"prefix":"10.1007","volume":"23","author":[{"given":"Teng-Kai","family":"Fan","sequence":"first","affiliation":[]},{"given":"Chia-Hui","family":"Chang","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2009,6,25]]},"reference":[{"key":"222_CR1","doi-asserted-by":"crossref","unstructured":"Anagnostopoulous A, Broder AZ, Gabrilovich E, Josifovski V, Riedei L (2007) Just-in-time contextual advertising. In: Proceedings of the 16th ACM conference on CIKM, pp 331\u2013340","DOI":"10.1145\/1321440.1321488"},{"key":"222_CR2","unstructured":"Bollegala D, Matsuo Y, Ishizuka M (2007) An integrated approach to measuring semantic similarity between words using information available on the Web. In: Proceedings of the NAACL HLT, pp 340\u2013347"},{"key":"222_CR3","volume-title":"Modern information retrieval, Chap 8","author":"R Baeza-Yates","year":"1999","unstructured":"Baeza-Yates R, Ribeiro-Neto B (1999) Modern information retrieval, Chap 8. Addison Wesley, Reading"},{"key":"222_CR4","unstructured":"Boztug Y, Reutterer T (2006) A combined approach for segment-specific analysis of market basket data. Eur J Oper Res"},{"key":"222_CR5","doi-asserted-by":"crossref","unstructured":"Broder A, Fontoura M, Josifovski V, Riedel L (2007) A semantic approach to contextual advertising. In: Proceedings of the 30th international conference on SIGIR, pp 559\u2013566","DOI":"10.1145\/1277741.1277837"},{"key":"222_CR6","unstructured":"Chang C-C, Lin C-J (2001) LIBSVM: a library for support vector machine"},{"key":"222_CR7","doi-asserted-by":"crossref","first-page":"520","DOI":"10.1287\/mksc.22.4.520.24906","volume":"22","author":"P Chatterjee","year":"2003","unstructured":"Chatterjee P, Hoffman DL, Novak TP (2003) Modeling the clickstream: implications for web-based advertising efforts. Mark Sci 22: 520\u2013541","journal-title":"Mark Sci"},{"key":"222_CR8","unstructured":"Esuli A, Sebastiani F (2006) SENTIWORDNET: a publicly available lexical resource for opinion mining. In: Proceedings of the 5th conference on language resources and evaluation, pp 417\u2013422"},{"key":"222_CR9","doi-asserted-by":"crossref","unstructured":"Feng J, Bhargava HK, Pennock D (2003) Comparison of allocation rules for paid placement advertising in search engine. In: Proceedings of the 5th international conference on electronic commerce, pp 294\u2013299","DOI":"10.1145\/948005.948044"},{"key":"222_CR10","doi-asserted-by":"crossref","unstructured":"Fleiss JL, Levin B, Paik MC (2003) Statistical methods for rates and proportions. Statistical methods for rates and proportions, Chap 6. Wiley, New York","DOI":"10.1002\/0471445428"},{"key":"222_CR11","doi-asserted-by":"crossref","unstructured":"Gupta N, Yang F, Demers AJ, Gehrke J, Shanmugasundaram J (2007) User-centric personalized extensibility for data-driven web applications. In: Proceedings of the 2007 ACM SIGMOD international conference on management of data, pp 1125\u20131127","DOI":"10.1145\/1247480.1247629"},{"key":"222_CR12","unstructured":"Hatzivassiloglou V, Mckeown KR (1997) Predicting the semantic orientation of adjectives. In: Proceedings of the 35th ACL, pp 174\u2013181"},{"key":"222_CR13","unstructured":"Hu M, Liu B (2004) Mining opinion features in customer reviews. In: Proceedings of the conference on AAAI, pp 755\u2013760"},{"key":"222_CR14","doi-asserted-by":"crossref","unstructured":"Hu M, Liu B (2004) Mining and summarizing customer reviews. In: Proceedings of the conference on SIGKDD, pp 168\u2013177","DOI":"10.1145\/1014052.1014073"},{"key":"222_CR15","unstructured":"Jiang T, Tuzhilin A (2008) Dynamic micro-targeting: fitness-based approach to predicting individual preferences. Knowl Inf Syst Int J (KAIS). doi: 10.1007\/s10115-10008-10149-z"},{"key":"222_CR16","doi-asserted-by":"crossref","unstructured":"Kim S-M, Hovy E (2004) Determining the sentiment of opinions. In: Proceedings of the 20th international conference on COLING, pp 1367\u20131373","DOI":"10.3115\/1220355.1220555"},{"key":"222_CR17","doi-asserted-by":"crossref","unstructured":"Kim S-M, Hovy E (2006) Automatic identification of Pro and Con reasons in online reviews. In: Proceedings of the COLING\/ACL, pp 483\u2013490","DOI":"10.3115\/1273073.1273136"},{"key":"222_CR18","doi-asserted-by":"crossref","unstructured":"Lacerda A, Cristo M, Gon\u00e7alves MA, Fan Wg, Ziviani N, Ribeiro-Neto B (2006) Learning to advertise. In: Proceedings of the 29th annual international conference on SIGIR, pp 549\u2013556","DOI":"10.1145\/1148170.1148265"},{"key":"222_CR19","doi-asserted-by":"crossref","first-page":"1259","DOI":"10.1016\/S1389-1286(99)00033-X","volume":"31","author":"M Langheinrich","year":"1999","unstructured":"Langheinrich M, Nakamura A, Abe N, Kamba T, Koseki Y (1999) Unintrusive customization techniques for Web advertising. Int J Comp Telecomm Netw 31: 1259\u20131272","journal-title":"Int J Comp Telecomm Netw"},{"key":"222_CR20","unstructured":"Mayora O, Daras P, Panebarco M, Achilleopoulos N, Stollenmayer P, Williams D, Magnenat-Thalmann N, Guerrero C, Pelt M, McGrath T, Fuenmayor E, Salama D, Alvarez F, Kalapanidas E, Shani A, Moine J-YL (2008) User centric media in the future internet trends and challenges. In: Proceedings of the 3rd international conference on Digital interactive media in entertainment and arts, pp 441\u2013446"},{"key":"222_CR21","first-page":"213","volume":"2","author":"TP Novak","year":"1997","unstructured":"Novak TP, Hoffman DL (1997) New metrics for new media: toward the development of Web measurement standards. World Wide Web J 2: 213\u2013246","journal-title":"World Wide Web J"},{"key":"222_CR22","unstructured":"OneUpWeb. How keyword length affects conversion rates, January 2005. Available at http:\/\/www.oneupweb.com\/landing\/keywordstudy_landing.htm"},{"key":"222_CR23","unstructured":"Pang B, Lee L, Vaithyanathan S (2002) Thumbs up? Sentiment classification using machine learning techniques. In: Proceedings of the Conference on EMNLP, pp 79\u201386"},{"key":"222_CR24","doi-asserted-by":"crossref","unstructured":"Papadopoulos S, Menemenis F, Kompatsiaris Y, Brato, B (2009) Lexical graphs for improved contextual Ad recommendation. In: Proceedings of the 31st European conference on information retrieval, pp 216\u2013227","DOI":"10.1007\/978-3-642-00958-7_21"},{"key":"222_CR25","doi-asserted-by":"crossref","unstructured":"Parsons J, Gallagher K, Foster KD (2000) Messages in the medium: an experimental investigation of web advertising effectiveness and attitudes toward web content. Hawaii International Conference on System Sciences","DOI":"10.1109\/HICSS.2000.926871"},{"issue":"3","key":"222_CR26","doi-asserted-by":"crossref","first-page":"130","DOI":"10.1108\/eb046814","volume":"14","author":"MF Porter","year":"1980","unstructured":"Porter MF (1980) An algorithm for suffix stripping. Program 14(3): 130\u2013137","journal-title":"Program"},{"key":"222_CR27","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1002\/dir.20066","volume":"20","author":"T Reutterer","year":"2006","unstructured":"Reutterer T, Mild A, Natter M, Taudes A (2006) A dynamic segmentation approach for targeting and customizing direct marketing campaigns. J Interact Mark 20: 43\u201357","journal-title":"J Interact Mark"},{"key":"222_CR28","doi-asserted-by":"crossref","unstructured":"Ribeiro-Neto B, Cristo M, Golgher PB, Moura ESd (2005) Impedance coupling in content-targeted advertising. In: Proceedings of the 28th annual international conference on SIGIR, pp 496\u2013503","DOI":"10.1145\/1076034.1076119"},{"key":"222_CR29","doi-asserted-by":"crossref","unstructured":"Riloff E, Wiebe J (2003) Learning extraction patterns for subjective expressions. In: Proceedings of the 2003 conference on EMNLP, pp 105\u2013112","DOI":"10.3115\/1119355.1119369"},{"key":"222_CR30","doi-asserted-by":"crossref","unstructured":"Sahami M, Heilman TD (2006) A web-based kernel function for measuring the similarity of short text snippets. In: Proceedings of the 15th international conference WWW, pp 377\u2013386","DOI":"10.1145\/1135777.1135834"},{"key":"222_CR31","doi-asserted-by":"crossref","unstructured":"Sato S (2001) Automated editing of hypertext resume from the world wide web. In: Proceedings of the symposium on applications and the Internet, pp 15\u201322","DOI":"10.1109\/SAINT.2001.905164"},{"key":"222_CR32","doi-asserted-by":"crossref","unstructured":"Sato S, Sasaki Y (2003) Automatic collection of related terms from the web. In: Proceedings of the 41st ACL, pp 121\u2013124","DOI":"10.3115\/1075178.1075196"},{"key":"222_CR33","unstructured":"Tran T (2009) Protecting buying agents in e-marketplaces by direct experience trust modelling. Knowl Inf Syst Int J (KAIS). doi: 10.1007\/s10115-10008-10188-10115"},{"key":"222_CR34","unstructured":"Turney PD (2002) Thumbs up or thumbs down? Semantic orientation applied to unsupervised classification of reviews. In: Proceedings of the 40th ACL, pp 417\u2013424"},{"key":"222_CR35","doi-asserted-by":"crossref","unstructured":"Turney PD (2001) Mining the Web for synonyms: PMI-IR versus LSA on TOEFL. In: Proceedings of the ECML, pp 491\u2013502","DOI":"10.1007\/3-540-44795-4_42"},{"key":"222_CR36","unstructured":"Wang C, Zhang P, Choi R, D\u2019Eredita M (2002) Understanding consumers attitude toward advertising. In: Proceedings of the 8th Americas conference on information systems, pp 1143\u20131148"},{"key":"222_CR37","unstructured":"Wang P, Hu J, Zeng H-J, Chen Z (2009) Using Wikipedia knowledge to improve text classification. Knowl Inf Sys J (KAIS). doi: 10.1007\/s10115-10008-10152-10114"},{"key":"222_CR38","unstructured":"Weideman M, Haig-Smith T (2002) An investigation into search engines as a form of targeted advert delivery. In: Proceedings of the 2002 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology, pp 258\u2013258"},{"key":"222_CR39","doi-asserted-by":"crossref","unstructured":"Wiebe J, Riloff E (2005) Creating subjective and objective sentence classifiers from unannotated texts. In: Proceeding of CICLing, international conference on intelligent text processing and computational linguistics, vol 3406 of LNCS. Springer, Heidelberg, pp 475\u2013486","DOI":"10.1007\/978-3-540-30586-6_53"},{"key":"222_CR40","doi-asserted-by":"crossref","unstructured":"Wilson T, Wiebe J, Hoffmann P (2005) Recognizing contextual polarity in phrase-level sentiment analysis. In: Proceedings of the conference on HLT\/ EMNLP, pp 347\u2013354","DOI":"10.3115\/1220575.1220619"},{"key":"222_CR41","doi-asserted-by":"crossref","unstructured":"Wong W, W Liu MB (2006) Featureless similarities for terms clustering using tree-traversing ants. In: Proceedings of the 2006 international symposium on Practical cognitive agents and robots, pp 177\u2013191","DOI":"10.1145\/1232425.1232448"},{"key":"222_CR42","unstructured":"Woon WL, Madnick2 S (2009) Asymmetric information distances for automated taxonomy construction. Knowl Inf Syst Int J (KAIS). doi: 10.1007\/s10115-10009-10203-10115"},{"key":"222_CR43","doi-asserted-by":"crossref","unstructured":"Yu H, Hatzivassiloglou V (2003) Towards answering opinion questions: separating facts from opinions and identifying the polarity of opinion sentences. In: Proceedings of the 2003 conference on EMNLP, pp 129\u2013136","DOI":"10.3115\/1119355.1119372"},{"key":"222_CR44","unstructured":"Zang W, Yu C, Meng W (2007) Opinion retrieval from blogs. In: Proceedings of the 16th ACM conference on CIKM, pp 831\u2013840"},{"key":"222_CR45","doi-asserted-by":"crossref","unstructured":"Zhuang L, Jing F, Zhu X (2006) Movie review mining and summarization. In: Proceedings of the 15th ACM international conference on Information and knowledge management, pp 43\u201350","DOI":"10.1145\/1183614.1183625"}],"container-title":["Knowledge and Information Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s10115-009-0222-2.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/article\/10.1007\/s10115-009-0222-2\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s10115-009-0222-2","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,29]],"date-time":"2019-05-29T06:10:19Z","timestamp":1559110219000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/s10115-009-0222-2"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2009,6,25]]},"references-count":45,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2010,6]]}},"alternative-id":["222"],"URL":"http:\/\/dx.doi.org\/10.1007\/s10115-009-0222-2","relation":{},"ISSN":["0219-1377","0219-3116"],"issn-type":[{"value":"0219-1377","type":"print"},{"value":"0219-3116","type":"electronic"}],"subject":[],"published":{"date-parts":[[2009,6,25]]}}}
