Abstract
Small and Medium Enterprises (SMEs) are locomotives of economic development. They constitute an important proportion of enterprises globally, including in Australia. Hence, the Australian government recognises the importance of enabling the competitiveness of SMEs as a driving force of the economy of Australia. In recent years, there has been a rapid expansion of technological resources which are essential in enabling competitive advantage for SMEs. One type of technical resource that has gained increasing importance over the last decade is Business Analytics (BA). Research into BA, predominantly in the context of large organisations, has shown how BA contributes to business value and business performance. However, there’s a lack of understanding of the role BA resources can play in obtaining competitive advantage in the SME context. By employing Resource-Based View (RBV) as theoretical underpinning, this research explores this gap and aims to provide a richer understanding of the role of BA capabilities and BA assets in enabling SMEs to create competitive advantage as well as an insight into how SMEs utilise BA resources to that end.
Recommended Citation
Dereli, Selen Esra; Korthaus, Axel; Scheepers, Helana; and Ahmed, Ashir, "The Role of Business Analytics for Competitive Advantage of Small and Medium Enterprises" (2020). ACIS 2020 Proceedings. 75.
https://aisel.aisnet.org/acis2020/75