Children are among the best sellers in the world when it comes to advertising, especially when they use brotherhood and sisterhood. In this charming commercial for Lan Airlines (back when it was known as LanChile), children from Chile sing together. The commercial uses very beautiful landscape of all Chile, including the Easter Island, and the on-screen cast is made exclusively of children. An invitation for everybody, without any hard-sell nor comments about the airline’s service nor destinations. Simply… a must-see.
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Link to original content: https://airodyssey.wordpress.com/2005/01/01/tvc-lanchile-invitation/
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