October 4, 2021
2 minutes
Offerista partners with the Listonic app
Offerista chose the Listonic shopping list app to offer merchants exclusive ad placements
We want to share with you our knowledge and discoveries.
Learn about advertising, apps and the FMCG industry.
We base our analyses of consumer trends on data from Listonic shopping lists.
Enjoy!
August 20, 2021
1 minute
Aldi, Netto and E'leclerc are chains which we cooperate with on a regular basis. Each of them has adopted completely different marketing tactics, which they implement based on the solutions we offer. Let's take a closer look at their marketing actions!
We're up for every budget.
We respond even to the most challenging briefs.
We're up for every budget.
We respond even to the most challenging briefs.
We sell ads on Listonic shopping lists, in Sales & Deals, and in campaigns run in a programmatic way based on Listonic data and data from partners: Grocery Magnet. Most often, we advertise products that you find in grocery stores and grocery chains themselves.
We work with:
And also with:
Listonic Ads media reaches household purchase decision-makers at a critical time in their purchasing decisions.
By running ad campaigns in Listonic, Sales & Deals, and Grocery Magnet you can:
At Grocery Magnet, we can target groups of people who are responsible for household purchases, looking for appliances, electronics, or dog and cat owners.
Of course. We examine how often a brand appeared in purchase intentions during the period of an advertising campaign and compare this to a similar period before the campaign. You can also estimate ROI from a campaign by looking at how many times the brand’s products have been added to shopping lists and how many products from that category normally appear on a receipt. In this way, you can measure the performance of advertising campaigns for products that are frequently purchased (there is enough data): soaps, shampoos, washing powders, etc.
It is more difficult to study the impact of advertising campaigns of household appliances, pots, telecommunication companies, TV platforms, or banks. In the case of such campaigns, we usually look at classic media measures: page views, reach, clicks, CTR and viewability.