Non-alcoholic beer is the mainstay of the non-alcoholic drinks industry. Non-alcoholic drinks have become increasingly popular in recent years as more people become aware of the health risks involved in consuming alcohol. Non-alcoholic drinks are expected to continue
. Generally speaking, a beer sold in the United States is considered non-alcoholic if it contains less than 0.5 percent alcohol by volume (some states have different thresholds).
Non-alcoholic beer is the non-alcoholic drinks leader
Although non-alcoholic beer had the lowest
growth among all non-alcoholic drink segments in the United States in 2023, sales still increased by a respectable 32 percent. This is all the more true when non-alcoholic beer's place in the market is taken into account. Non-alcoholic beer is, by far, the most established of
the non-alcoholic drinks segments, accounting for 86 percent of all sales. This fact can be seen within the
ranking of non-alcoholic beer brands, where the large alcoholic beer companies dominate. Heineken and Bud were the leading non-alcoholic beer brands in 2023, with sales of 77.45 million U.S. dollars and 55.44 million dollars respectively.
Non-alcoholic alternatives appeal to younger and health conscious consumers
Beer consumption has been declining in the United States for years. Between 2000 and 2021, per capita consumption shrank by 14 percent. Part of this decline can be explained by an uptick in
wine and
spirits consumption. The other side of this is that younger alcohol consumers are increasingly interested in non-alcoholic drinks. Younger consumers were the most likely to be at least somewhat
concerned about the health effects of alcohol in a recent survey. Consumers who were concerned about the health affects of alcohol were also
more likely to have tried or have the intention to try non-alcoholic beers than consumers who were unlikely to change their drinking habits. It remains to be seen whether non-alcoholic beer can stand alone on its own merits as a beverage to be enjoyed anytime rather than an alternative to alcohol but the future looks promising.
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