From small office plants to indoor jungles, houseplants’ popularity has found new wind in recent years. Houseplants are usually grown in pots indoors and are used for decorative purposes. When it comes to edible houseplants, the plant category of choice is often herbs. According to a survey conducted in 2021, only
, while 24.7 percent of respondents stated they owned two to five houseplants.
Houseplants in North America and Europe
Garden centers offer a broad range of houseplants, and according to a survey conducted in the United States and Canada in 2021, nearly all the independent garden centers surveyed
offered succulents and foliage plants. Tropical plants, cacti, ferns, and flowering plants were also popular, while orchids were a bit harder to find.
In Germany, flowering and green indoor plants together held a
17 percent share of the total flower and plant market revenue in 2021. The country's
export value of indoor plants with blossoms or buds amounted to nearly 82 million euros in 2021, with green indoor plants registering a slightly lower export value at roughly 75 million euros that same year. In France, indoor plants represented
35 percent of the plant purchases among French households.
Consumer behavior and COVID-19 impact
With the outbreak of the COVID-19 pandemic in the West in early 2020, and the lockdowns that ensued, many people found themselves with more time to spend at home. With that, both DIY and gardening activities experienced a surge in popularity. Indoor plants also had their part in it and according to a survey conducted in the United Kingdom in 2020, 14 percent of respondents
bought indoor house plants during the lockdown. In the United States and Canada, nearly 65 percent of independent garden centers registered an
increase of more than 15 percent in their houseplants sales compared to 2019.
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