The Kraft Heinz Company: consumer behavior - statistics and facts

Ranking of the most valuable food brands worldwide 2023

Most valuable food brands worldwide in 2023, based on brand value (in million U.S. dollars)

Net sales of The Kraft Heinz Company 2023, by product category

Net sales of The Kraft Heinz Company worldwide in 2023, by product category (in million U.S. dollars)*

Net sales share of The Kraft Heinz Company 2014-2023, by product category

Net sales share of The Kraft Heinz Company worldwide from 2014 to 2023, by product category

Most popular FMCG brands worldwide 2023

Leading fast-moving consumer goods (FMCG) brands worldwide in 2023, by household reach (in million Consumer Reach Points)*

Leading food brands' household penetration in the United States (U.S.) 2020

Household penetration rate of leading food brands in the United States (U.S.) in 2020

Leading FMCG brands' household penetration in the United Kingdom (UK) 2021

Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*

Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021

Leading 10 fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021, based on average frequency bought per year*

Leading Heinz products in Great Britain 2023, by number of consumers

Heinz's products ranked by number of users in Great Britain in 2023 (in 1,000s)

Leading 'Other Table Sauces' brands in FR 2023, by number of consumers

Leading brands of 'Other Table Sauces' in France (FR) 2023, by number of consumers (in 1,000s)

Most used brands of catsup / ketchup in the U.S. 2020

U.S. population: Which brands of catsup / ketchup do you use most often?

Most used brands of BBQ and marinades / seasoning sauces in the U.S. 2020

U.S. population: Which brands of barbecue (BBQ) and marinades / seasoning sauces do you use most often?

Most used brands of mustard in the U.S. 2020

U.S. population: Which brands of mustard do you use most often?

Most used brands of dips for snacks and vegetables in the U.S. 2020

U.S. population: Which brands of dips for snacks and vegetables do you use most often?

Most used brands of gravy and sauce mixes in the U.S. 2020

U.S. population: Which brands of gravy and sauce mixes do you use most often?

Leading brands of tomato ketchup in Great Britain in 2023, by number of consumers

Leading brands of tomato ketchup ranked by number of consumers in Great Britain in 2023 (in 1,000s)

Leading 'Salad cream' brands in GB 2021 - 2023, by number of consumers

Leading brands of 'Salad cream' in Great Britain (GB) 2021 - 2023, by number of consumers (in 1,000s)

U.S. sales value of the leading natural cheese stick brands 2023

Sales value of the leading natural cheese-string or sticks brands in the United States in 2023 (in million U.S. dollars)

Leading 10 natural cheese chunk brands sales in the U.S. 2024

Sales of the leading 10 natural cheese chunk brands in the United States in 2024 (in million U.S. dollars)

Amount of Kraft Deli Deluxe American cheese eaten in the last 7 days in the U.S. 2020

U.S. population: How many pounds of Kraft Deli Deluxe American cheese have you used in the last 7 days?

Amount of Kraft Singles American cheese eaten in the last 7 days in the U.S. 2020

U.S. population: How many pounds of Kraft Singles American cheese have you used in the last 7 days?

Amount of Kraft Velveeta American cheese eaten in the last 7 days in the U.S. 2020

U.S. population: How many pounds of Kraft Velveeta American cheese have you used in the last 7 days?

Amount of Philadelphia cream cheese eaten in the last 7 days in the U.S. 2020

U.S. population: How many pounds of Philadelphia cream cheese have you used in the last 7 days?

Amount of Kraft Shredded grated cheese eaten in the last 7 days in the U.S. 2020

U.S. population: How many pounds of Kraft Shredded grated cheese have you used in the last 7 days?

Amount of Kraft natural cheese eaten in the last 7 days in the U.S. 2020

U.S. population: How many pounds of Kraft natural / imported cheese have you used in the last 7 days?

Most eaten brands of bacon in the U.S. 2020

U.S. population: Which brands of bacon do you eat most often?

Most eaten brands of cold cuts in the U.S. 2020

U.S. population: Which brands of cold cuts do you eat most often?

Most eaten brands of frankfurters and hot dogs in the U.S. 2020

U.S. population: Which brands of frankfurters and hot dogs do you eat most often?

Brands of prepared lunch kits eaten in the U.S. 2020

U.S. population: Which brands of prepared lunch kits do you eat most often?

Most eaten brands of snack, saltines and graham crackers in the U.S. 2020

U.S. population: Which brands of snack crackers, saltines and graham crackers do you eat most often?

Bags of Nabisco Kraft Cheese Nips crackers eaten in the U.S. 2020

U.S. population: How many bags of Nabisco Kraft Cheese Nips crackers / saltines / grahams have you eaten in the last 30 days?

Packages of Kraft Handi-Snacks pudding eaten within 30 days in the U.S. 2020

U.S. population: How many packages of Kraft Handi-Snacks pudding have you eaten in the last 30 days?

Leading 'Instant snacks and salads brands in GB 2023, by number of consumers

Leading brands of 'Instant Savoury Snacks & Ready-To-Eat Salads (Including Snack Meals)' in Great Britain (GB) 2023, by number of consumers (in 1,000s)