Federica Laricchia
Research expert covering the global consumer technology industry
Apple - statistics & facts
iPhones, iPads, and Macs are all well-known devices. From redefining personal computing with the Macintosh to revolutionizing smartphones with the iPhone, Apple's impact on technology is a narrative that resonates in our modern world. While the iPhone remains Apple’s flagship product, its success fostered the company to create a unique ecosystem encompassing hardware, software, and services that contributed to the company’s 2023 revenue of over 383 billion U.S. dollars, making Apple the most valuable brand in the world.
Over the years, Apple has shown a call-to-action attitude, always aiming to provide customers with innovative devices and services. As technology advances, especially with AI, such an attitude will be of vital importance to keep impacting our digitalized world.
A PC for every need in Mac and iPad
Apple's breakthrough came when the company launched the Macintosh in 1984, a device that continues as the Mac product line today and includes several models, like the MacBook Air, Pro, and iMac. 2010 marked another milestone for the industry, when Apple released the iPad, which sold over three million units in the first three months, and over a decade later still leads the industry.iPod and iPhone revolutionized the industry
2001 and 2007 were two other big years for Apple, when the iPod and the iPhone were unveiled. If the iPod was very successful, the smartphone, a concept of a full-fledged computer in hand that could also make calls and send messages, revolutionized the mobile phone industry. As Apple's most successful product, the iPhone contributes a major proportion of the company’s total revenue. Its 17th and latest generation, the iPhone 15 lineup, was released in 2023 – the year that Apple surpassed Samsung in smartphone shipments for the first time ever.Apple is a major player in a number of other markets
With the Apple Watch launch in 2015, Apple joined the wearable market and now leads it, recording a market share of over 20 percent in 2023. Additionally, the Californian company produces several other devices, including their AirPods, HomePods, and Apple TVs, supported by various services, such as iCloud and Apple Pay, as well as applications keeping users entertained, informed, connected, and fit. The latest addition to the ecosystem is the Apple Vision Pro, their mixed reality (MR) headset released in February 2024, marking the firm’s entrance into the industry of XR, a technology that “will affect everything”, said CEO Tim Cook.Over the years, Apple has shown a call-to-action attitude, always aiming to provide customers with innovative devices and services. As technology advances, especially with AI, such an attitude will be of vital importance to keep impacting our digitalized world.
