A. Guttmann
Research Lead covering media
Grupo Globo - statistics & facts
In August 2024 Globo embarked on a new journey to profit. Riding the wave of recently improved regulations in Brazil, Globo and MGM Resorts International announced a creation of a joint venture to enter the market of sports betting and iGaming in the country. The move is supported by data which indicates that sports betting is one of the leading gambling activities among Brazilians. Pending a license approval, the companies will launch a platform under the brand BetMGM in 2025. This deal comes at a time when the online gambling market in Brazil promises an unprecedented growth.
One thing is sure – Globo never stands still as a company and it never ceases to look for new profit avenues, which makes it one of the best performing conglomerates in the country and, arguably, in Latin America.
Globo – everyday business
For about half a century, Grupo Globo found no rival in the Brazilian media market. Two of its enterprises stand among the leading companies in the media and publishing industry in Brazil. The largest one is Globo Comunicação e Participações, which runs the top TV channel in that country, the pay TV content service Globosat, the Globo.com websites, and the subscription video-on-demand (SVOD) service Globoplay. The other is Editora Globo, which publishes newspapers, books, and magazines. The group is also hegemonic – albeit to a lesser extent – in the online mediascape, with three titles among the top five digital news brands in Brazil. What today is a multifaceted empire started as a family business.The 'platinum' age
Irineu Marinho created a newspaper in 1911. After 14 years, he also launched O Globo, now one of the most read newspapers in Brazil. It was his son Roberto Marinho, however, who turned the print-based enterprise into a multimedia conglomerate. In the 1940s, the company debuted on the radio. In the 1960s, Globo launched its first TV channel shortly after openly supporting the coup that inaugurated a military regime. The holding consolidated its leadership in the following decade with news programs and telenovelas that remain amongst the most-viewed shows on Globo and Brazilian television altogether. The success led the company to be nicknamed "the platinum Venus." It was only during the second half of the 2010s that Globo started to experience a relative downturn. Latest figures, however, are showing the company’s return to former glory.One thing is sure – Globo never stands still as a company and it never ceases to look for new profit avenues, which makes it one of the best performing conglomerates in the country and, arguably, in Latin America.
