. Owing to a relatively large population of more than 270 million, a growing middle class with higher purchasing power, and millennials with greater spending habits, Indonesia holds significant potential for the retail market. The
has reached more than one hundred billion U.S. dollars in recent years. This value was expected to increase steadily and reach around 243 billion dollars by 2026.
How is the retail landscape in Indonesia?
The Indonesian retail market is highly fragmented, with local players dominating the market. Key market players such as PT Matahari Putra Prima Tbk, operating seven retail chain brands throughout the country, and
leaders in the convenience store market, Alfamart and Indomaret, have been accommodating the mass market segment mainly through physical distribution channels. Apart from the prominence of physical retail channels, online marketplaces have successfully penetrated the country’s retail market over the last decade. With the n
umber of e-commerce users in Indonesia predicted to reach around 134 million in 2029, online distribution channels may set a strong foothold in the country’s retail market. Besides, the
retail e-commerce revenue in Indonesia is set to reach more than one hundred billion U.S. dollars in 2027, showing a sharp increase from its value in 2017. As of recent findings, Tokopedia, Bukalapak, and Blibli were among the
most popular domestic e-commerce sites in the country.
What are the current trends in consumer shopping behavior in Indonesia?
The consumption
behavior of Indonesian consumers is moving in a positive direction and
Indonesia’s consumer confidence index (CCI) has returned to pre-COVID-19 levels. However, the current inflation affecting the country has prompted Indonesian consumers to be more cautious about spending their money. The
biggest impact of inflation on consumers was the increase in prices of necessities such as groceries. Due to concerns about the economic impact caused by inflation, many Indonesian consumers are trying to find ways to reduce their spending. Avoiding or reducing their leisure activities, as well as buying cheaper groceries were some of the
most popular actions taken by consumers in Indonesia to cope with inflation.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
