The lines between athletic footwear and fashion have become increasingly blurred, as evidenced by collaborations between sportswear and luxury companies, such as the Nike x Dior sneaker that costs thousands of dollars. Strictly speaking however, athletic footwear is footwear for playing sport or exercising in, while sport-inspired shoes are sneakers or athleisure footwear. The
stalled in growth between 2018 and 2022, ending up at around 51 billion dollars. Growth was forecast for the years following 2022, however, with an estimated market revenue of approximately 65 billion dollars in 2028. The United States is
, generating almost 14.5 billion U.S. dollars in revenue in 2022.
Market leaders
Prominent
market leaders in the global active footwear market include Nike, Adidas, and Under Armour. As globally-recognized athletic footwear brands, the
footwear segments of Nike and Adidas brought in 29 billion and 13 billion U.S. dollars in revenue to the respective companies in 2022. Nike’s higher revenue is reflected in their brand value. In 2022,
Nike’s global brand value was more than three times higher than that of Adidas.
American consumers
In a survey conducted in fall 2022, 60 percent of
American teenagers chose Nike as their preferred footwear brand, versus seven percent who preferred Adidas. Both companies have consistently ranked highly on the
American customer athletic footwear satisfaction index. Predictably the two companies also came top of the list when it came to
awareness of sportswear brands in the U.S., with over 90 percent of consumers saying they had heard of the brands in 2022. Other well-known names included
Puma, Reebok, and Champion.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
