Adriana Sas
Research expert covering the Polish market
FMCG market in Poland - statistics & facts
Fast-moving consumer goods (FMCG) are regularly bought to meet basic needs. They mainly include food, beverages, cosmetics, cleaning, alcohol, and tobacco products. The revenue of the food and beverage market in Poland amounted to nearly 73 billion U.S. dollars in 2023. The Polish food industry is one of the key contributors to the national agricultural sector. The value of manufactured products reached more than 257 billion zloty in 2021.
The consumer goods industry's unique features include many products, relatively low prices compared to West European markets, and very high sales volumes. Increased household disposable income, associated with growing wages and declining unemployment, boosts consumer spending. The development of the Polish FMCG market is also influenced by government spending, which drives consumption, including the Family 500 Plus program.
Global brands such as Henkel, Imperial Tobacco, Kraft Foods, Mars, Nestle, Philips Morris, Procter & Gamble, Unilever, and The Coca-Cola Company have their offices here. Some of the largest Polish manufacturers in the FMCG industry are Mlekovita and Mlekpol (dairy processing), Maspex (food products), and Hortex (juice). The most popular brands trusted by many consumers are Tyskie (beer), Tymbark (juices), Grycan (ice cream), E.Wedel (chocolate), Kotlin, and Pudliszki (sauces and ketchup), Kujawski (oil), and Winiary (spices and various types of ready meals).
Meat, fruit, vegetables, cereals, dairy products, and eggs were the agri-food products that generated significant export revenue in 2022. Large incomes were also obtained from trade in cigarettes, clothing, and cosmetic products.
Poles' approach to meat consumption is pragmatic and traditional. Some believe that meat has been consumed for centuries and should remain that way; others believe it is good for children's development.
Poland an important player in the European food market
Poland is one of Europe's leading meat producers, especially poultry, milk, vegetables, and fruit in Europe. The country's processing industry is known for its diversity, including tobacco and alcohol production, among many food products.Global brands such as Henkel, Imperial Tobacco, Kraft Foods, Mars, Nestle, Philips Morris, Procter & Gamble, Unilever, and The Coca-Cola Company have their offices here. Some of the largest Polish manufacturers in the FMCG industry are Mlekovita and Mlekpol (dairy processing), Maspex (food products), and Hortex (juice). The most popular brands trusted by many consumers are Tyskie (beer), Tymbark (juices), Grycan (ice cream), E.Wedel (chocolate), Kotlin, and Pudliszki (sauces and ketchup), Kujawski (oil), and Winiary (spices and various types of ready meals).
Meat, fruit, vegetables, cereals, dairy products, and eggs were the agri-food products that generated significant export revenue in 2022. Large incomes were also obtained from trade in cigarettes, clothing, and cosmetic products.
Poles are carnivores
Poles are open to dietary changes. Products for vegans, vegetarians, or meat substitutes are a permanent fixture on the Polish store shelves. This does not change the fact that Poles like to eat meat. Meat is an essential element in their diet, as evidenced by the fact that the invariably favorite cuisine of Poles is Polish cuisine, in which meat dominates. The average Kowalski eats nearly five kilograms of meat a month. Those who choose meat tend to eat it several times a week. What kind of meat do Poles choose most often? Poles have a taste for pork. More than 46 kilograms of pork were consumed in 2022, a record high in nearly two decades. Poles mostly buy meat at discount stores; their favorite store is Biedronka and Kraina Mięs brand.Poles' approach to meat consumption is pragmatic and traditional. Some believe that meat has been consumed for centuries and should remain that way; others believe it is good for children's development.
