Detailed statistics
Programmatic ad spend worldwide 2017-2028
Detailed statistics
Programmatic advertising market value in Europe 2017-2028
Detailed statistics
Programmatic ad spend in the UK 2017-2028
Largest programmatic markets worldwide 2024
Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars)
Leading programmatic markets in Western Europe 2023, by growth rate
Fastest-growing programmatic markets in Western Europe in 2023
Programmatic ad spend in the UK 2017-2028
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2028 (in billion U.S. dollars)
Programmatic ad spend growth in the UK 2018-2028
Change in programmatic advertising spending in the United Kingdom (UK) from 2018 to 2028
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the United Kingdom as of February 2023
Emissions generated by programmatic advertising worldwide 2023, by country
Monthly carbon emissions generated by programmatic advertising in selected countries worldwide in 1st quarter 2023 (in 1,000 metric tons)
Digital display ad spend in the UK 2019-2023
Digital display advertising spending in the United Kingdom from 2019 to 2023 (in billion GBP)
Programmatic share of display ad spend in the UK 2013-2024
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024
Connected TV ad spend in the UK 2022-2023
Connected TV (CTV) advertising spending in the United Kingdom (UK) in 2022 and 2023 (in million GBP)
Programmatic ad viewability rate in the UK 2020, by format
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device
Programmatic video ad completion rates in the UK 2022, by device
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile
Programmatic display ad time-in-view in the UK 2022, by device
Time-in-view for programmatic display advertising in the United Kingdom (UK) in 2nd half 2022, by device and format (in seconds)
Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
DOOH advertising campaigns in the UK 2023, by purchase method
Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method
Programmatic DOOH advertising budget sources in the UK 2023
Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023
Needs driving prDOOH investments in the UK 2023
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023
Consumer trust in advertising in the UK 2023, by media
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium
Website types where consumers are receptive to advertising in the UK 2023
Websites types where consumers said they were most receptive to advertising in the United Kingdom (UK) as of August 2023
Consumer perception of ad adjacency in the UK 2023
Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023
Website types where it is most important to see appropriate content in the UK 2023
Website types where it was most important to see safe and appropriate content according to consumers in the United Kingdom as of August 2023
Influence of brand safety violations on brand perception in the UK 2023
Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023
Content that endangers brand safety in the UK 2023
Types of content endangering brand safety according to consumers in the United Kingdom as of August 2023
Share of UK consumers with data privacy concerns 2023, by age group
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group
Likelihood to opt out of first-party cookies in the UK 2023, by website type
Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type
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