Adriana Sas
Research expert covering the Polish market
Detailed statistics
Share of people buying online in Poland 2018-2024
Detailed statistics
Value of e-commerce market in Poland 2014-2027
Detailed statistics
Retail sales at current prices in Poland 2010-2022
Share of people buying online in the CEE region 2022
Share of people who buy online in Central and Eastern European countries in 2022
Average online spend in CEE 2021-2023, by country
Average spend on online purchases in Central and Eastern Europe (CEE) from 2021 to 2023, by selected country (in U.S. dollars per capita)
E-commerce market value in CEE 2023, by country
Market value of B2C e-commerce in Central and Eastern Europe as of 2023, by selected country (in billion U.S. dollars)
Share of people buying online in Poland 2018-2024
Share of people who buy online in Poland from 2018 to 2024
Purchases made with mobile devices in Poland 2022-2024
Share of consumers using a mobile device such as a smartphone or tablet to shop in Poland from 2022 to 2024
Most popular products bought online in Poland 2020-2024
Most popular products purchased online in Poland from 2020 to 2024
Most popular product categories researched online bought offline in Poland 2021-2023
Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2021 to 2023
Most popular product categories researched offline bought online in Poland 2021-2023
Most popular product categories customers researched in physical stores but purchased online in Poland from 2021 to 2023
Share of consumers who research online but purchase offline in Poland 2015-2024
Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2024
Place of last made purchase in Poland 2019-2024
Share of online users buying in brick-and-mortar stores in Poland from 2019 to 2024
Type of omnichannel behavior in Poland 2023
Type of omnichannel behavior in Poland in 2023
Consumers willing to buy same brand through various channels in Poland 2018-2024
Share of customers willing to buy the same brand through various channels in Poland from 2018 to 2024
Share of shopping budget spent in omnichannel in Poland 2023, by retail category
Share of shopping budget spent in omnichannel in Poland in 2023, by retail category
Share of Poles who buy their products stationary or online 2024
Are you more likely to buy products from these shopping categories, stationary or online?
Market shares of clothing and shoe shops in Poland 2023, by channel
Most popular shops with clothing and footwear stores in Poland in 2023, by purchase channel
Ways to buy apparel and shoes offline and online in Poland 2023, by brand and channel
Methods of purchasing clothes and footwear in offline and online stores in Poland in 2023, by brands and purchase channel
Important factors when buying clothes and footwear in offline in Poland 2020-2023
What is most important for you when buying clothes or footwear in brick-and-mortar stores?
Important factors when buying clothes and footwear online in Poland 2020-2023
What is most important for you when buying clothes or footwear online?
ROPO effect when purchasing apparel and footwear in Poland 2023
Before you last bought your clothes or shoes in the traditional store, did you look for information on the internet?
Reversed ROPO effect when purchasing apparel and footwear in Poland 2023
Before you last bought your clothes or shoes online, did you visit traditional stores to see product?
Online and in-store purchase shares of cosmetics in Poland 2023
Market shares of online and in-store channel for cosmetics, perfumes and hygiene items in Poland 2023
Ways of purchasing cosmetics in Poland 2023
Methods of purchasing cosmetics, perfumes and hygiene items purchased in Poland 2023
Important factors when buying cosmetics in brick-and-mortar stores in Poland 2023
What is most important for you when buying cosmetics in stationary stores?
Important factors when buying cosmetics online in Poland 2023
What is most important for you when buying cosmetics online?
ROPO effect when purchasing cosmetics in Poland 2023
Before you last bought cosmetics in the traditional store, did you look for information about it on the internet?
Reversed ROPO effect when purchasing cosmetics in Poland 2023
Before you last bought cosmetics, perfume or hygiene products on the internet, did you visit traditional stores to see product?
Electronics and household appliance sales in Poland 2023, by purchase channel
Market shares of online and in-store purchases of electronics and household appliances in Poland in 2023, by purchase channel
Crucial factors when buying electronics and household appliance online in Poland 2023
What is most important for you when buying electronics and household appliances online?
Purchasing electronics and household appliances in physical stores Poland 2023
What is most important for you when purchasing electronics and household appliances in physical stores?
ROPO effect when purchasing electronics or household appliances in Poland 2023
Before you last purchased electronics or household appliances in a physical store, did you look for information about it on the internet?
Reversed ROPO effect when purchasing electronics or household appliances Poland 2023
Before you last purchased electronics or household appliances online, did you visit traditional stores to find out about the offer?
Market shares of home, garden, and DIY shops in Poland 2023, by channel
Most popular shops with home, garden, and DIY stores in Poland in 2023, by purchase channel
Ways to buy home, garden, and DIY products offline and online in Poland 2023
Methods of purchasing home, garden, and DIY products in offline and online stores in Poland in 2023, by brands and purchase channel
Important factors when buying home, garden, DIY in physical store in Poland 2023
What is most important for you when buying home, garden, and DIY products in physical stores?
Important factors when buying home, garden, DIY in online in Poland 2023
What is most important for you when buying home, garden, and DIY products online?
ROPO effect when purchasing home, garden, DIY in Poland 2023
Before you last bought your home, garden, and DIY products in the traditional store, did you look for information on the internet?
Reversed ROPO effect when purchasing home, garden, DIY in Poland 2023
Before you last bought your home, garden, and DIY products online, did you visit traditional stores to see product?
Popular shops with films, books and music in Poland 2023, by purchase channel
Most popular shops with movies, books, music and multimedia in Poland in 2023, by purchase channel
Ways to buy movies, books, music and multimedia offline and online in Poland 2023
Methods of purchasing movies, books, music and multimedia offline and in online stores in Poland in 2023, by stores and purchase channel
Decisive factors when buying books and multimedia in stores in Poland 2023
What is most important for you when buying books, music and multimedia in physical stores?
Decisive factors when buying books and multimedia online in Poland 2023
What is most important for you when buying books, music and multimedia online?
ROPO effect when purchasing movies, books, music and multimedia in Poland 2023
Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?
Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2023
Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?
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