The increased usage of internet and the subsequent rise of smartphones and social networks shaped the media and entertainment industry in Russia in the 2010s, shifting its major segments online. By 2027,
was forecast to exceed 3.5 billion U.S. dollars. In general, digital media are images, audio, video, or graphics that can be created, played, or edited using digital electronic devices, in contrast to print or traditional media. Today, digital media are being consumed through audio and video streaming, gaming, and reading electronic publications.
What are the most popular digital media brands in Russia?
National companies
Ivi and Kinopoisk were the leading over-the-top (OTT) video services, or online cinemas, in Russia in 2021, while Netflix occupied only an nine percent market share. In the audio streaming segment, the
most popular services were Yandex Music and Spotify. The country's major internet companies Yandex and Rambler Group were present on the market with their own services, such as Yandex.Music, Yandex.News, or Rambler News Service. The
most popular online news sources were mainly Russian, including Vesti.ru, Ria Novosti, and Lenta. Several major international companies in the market, such as Netflix and Spotify, left Russia in response to the war in Ukraine in 2022.
What is the current state of online media piracy in Russia?
Russian anti-piracy legislation has been made stricter over the past decade. Furthermore, a policy shift took place in VK, formerly Vkontakte, when after a lawsuit with Warner Music, Sony, and Universal over copyrighted music from 2014 to 2016, the platform signed licensing agreements with those companies and introduced the built-in paid subscription app Boom. As a result of such changes, the
online piracy market volume in Russia declined in recent years, reaching 50 million U.S. dollars in 2021. However, after the
exodus of Western providers from Russia in 2022, the users might resort to illegal services to access their content.
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