Adriana Sas
Research expert covering the Polish market
Internet usage in Poland - statistics & facts
On December 20, 1991, Poland marked a significant milestone in its technological development when the first computers were connected to the internet. These initial connections occurred in key cities, including Warsaw, Kraków, Toruń, and Katowice. This event not only introduced the country to the world of online communication and information sharing but also laid the foundation for the rapid growth of the internet throughout Poland.
In 2023, the value of the internet access market in Poland amounted to nearly six billion zloty, which is home for 30 million internet users. In 2023, 93 percent of households had access to the internet, with 74 percent using a fixed-line connection. Poland's internet landscape was dominated by social networks, chat applications, and messaging platforms, with over 90 percent of users engaging with these services in 2024.
This demographic's online behavior is particularly noteworthy, with teenagers spending between two and four hours online on weekdays and weekends. The country's digital infrastructure supports this usage, with nearly 9.5 million fixed-line internet users and 8.9 million mobile internet users recorded at the end of 2023, providing ample connectivity options for the population.
The popularity of mobile internet also increased. The percentage of people connecting to the network via mobile devices is already higher than the rate of people using PCs. While accessing the internet, most mobile internet users used mobile phones or smartphones, while a significant minority used a tablet or smart TV. In 2029, the number of mobile phone internet users in Poland is expected to reach nearly 36 million.
Shape of the Polish internet landscape
Over the following decades, the Polish internet infrastructure evolved remarkably, keeping pace with technological advancements and expanding access for its citizens. As a result, Poland has successfully integrated into the broader European Union digital landscape, making significant strides in internet speed, accessibility, and overall quality. Today, the Polish internet is characterized by diverse services and a vibrant online community, reflecting the country's commitment to embracing digital innovation.In 2023, the value of the internet access market in Poland amounted to nearly six billion zloty, which is home for 30 million internet users. In 2023, 93 percent of households had access to the internet, with 74 percent using a fixed-line connection. Poland's internet landscape was dominated by social networks, chat applications, and messaging platforms, with over 90 percent of users engaging with these services in 2024.
Young users dominate the Polish internet
In 2023, most internet users were 16-24-year-olds and 25-34-year-olds. The dominant group was students and self-employed persons. In 2024, their education structure changed slightly. The number of users with basic vocational and secondary education increased the most.This demographic's online behavior is particularly noteworthy, with teenagers spending between two and four hours online on weekdays and weekends. The country's digital infrastructure supports this usage, with nearly 9.5 million fixed-line internet users and 8.9 million mobile internet users recorded at the end of 2023, providing ample connectivity options for the population.
Rising mobile internet usage
While social networking and messaging top the list of online activities, Polish internet users engage in diverse digital pursuits. Search engines, email services, and weather information are the most frequently accessed online resources. Additionally, when using the internet for personal matters, activities such as reading or downloading online magazines, using email, and instant messaging are prevalent. This diverse usage pattern underscores the internet's integral role in communication and information gathering for Polish users.The popularity of mobile internet also increased. The percentage of people connecting to the network via mobile devices is already higher than the rate of people using PCs. While accessing the internet, most mobile internet users used mobile phones or smartphones, while a significant minority used a tablet or smart TV. In 2029, the number of mobile phone internet users in Poland is expected to reach nearly 36 million.
