Video-on-demand in Poland - statistics & facts
Poland has a lot of potential for the video-on-demand (VOD) market. VOD is a young and fast-growing industry that has made a significant impact on viewing habits in the country over the past few years. This can be seen, among other things, in the value of the VOD subscription market which has been growing steadily for several years and is projected to reach more than 5.5 billion zloty in 2027.
Streaming platforms often replace going to classic movie theaters. The main reason is that going to the cinema requires advance planning. In contrast, people choosing to watch movies on streaming platforms could pause the show they were watching at any point in time and return to watch whenever they wanted.
The popularity of VOD in Poland is expected to continue rising rapidly over the next few years. Annual revenues are predicted to reach over 1.4 billion U.S. dollars by 2027. International companies are expected to invest more in VOD in Central and Eastern European (CEE) countries. At the same time, Polish companies and content creators realize the market’s potential and continuously develop new material.
Leading VOD services in Poland
The leading VOD service used in Polish households has been Polish. The leader among such domestic services was CDA, multimedia entertainment, and community hosting platform. This service is based on so-called User Generated Content which means that content is added by the community of people using the portal. In 2023, more than 3.8 million users chose to download this service. However, VOD users are migrating from Polish services to Netflix and Disney+ with numerous exceptions like the thriving Player.pl. In terms of revenue, Disney+ is the leading video-on-demand platform.Consumption habits
Monthly subscriptions are by far the most commonly chosen, compared to annual subscriptions and other deals. The international giant Netflix has seen a significant rise in popularity. Most people spend an average of 5.3 hours watching content on this platform.Streaming platforms often replace going to classic movie theaters. The main reason is that going to the cinema requires advance planning. In contrast, people choosing to watch movies on streaming platforms could pause the show they were watching at any point in time and return to watch whenever they wanted.
Content preferences
Rounding out the podium in the ranking of the best films available on CDA Premium were the Australian drama "Tracks" and "UFO: They are already here," an investigative documentary about the world's largest ufological phenomenon, which took place every summer for six years in the Polish village Wylatowo. As for the highest-rated productions of Canal+ Online, all were Polish productions, and the podium in the ranking was taken by the series "Prosta sprawa" defined as crime series.The popularity of VOD in Poland is expected to continue rising rapidly over the next few years. Annual revenues are predicted to reach over 1.4 billion U.S. dollars by 2027. International companies are expected to invest more in VOD in Central and Eastern European (CEE) countries. At the same time, Polish companies and content creators realize the market’s potential and continuously develop new material.
