Nina Jobst
Research expert covering South Korea
Cosmetics market in South Korea - statistics & facts
South Korea is one of the leading beauty markets in the world, and it is constantly growing. In the APAC region, it is even the biggest exported of beauty products. Behind this success, there lies a great interest in the external beauty of South Koreans. This attitude toward beauty is contributing to creating unique and sophisticated trends in the Korean cosmetics industry. Korean skincare routines are receiving great attention from beauty influencers around the world. But not only beauty influencers are looking into it, as K-beauty products such as mask pack, cushion foundation, and LED mask are gaining popularity worldwide.
Changes in distribution channels and increased demand for a wide range of products have also increased the responsibility of OEM or ODM companies. Cosmetic companies not only develop their own products but also entrust the production of cosmetics to these companies. The leading OEM/OEM company, Korea Kolmar, has seen significant sales growth over the past few years.
Structure of the Korean cosmetic industry
The Korean cosmetics industry is led by major conglomerates such as Amorepacific and LG Household and Health Care, but many smaller-scale companies are also emerging. Also, the structure of domestic cosmetics distribution channels is constantly changing. In the early 2000s, original brand shops such as Innisfree and The Face Shop became popular. However, recently, H&B stores and multi-brand stores like Olive Young and Sephora have become leaders in offline cosmetics distribution.Changes in distribution channels and increased demand for a wide range of products have also increased the responsibility of OEM or ODM companies. Cosmetic companies not only develop their own products but also entrust the production of cosmetics to these companies. The leading OEM/OEM company, Korea Kolmar, has seen significant sales growth over the past few years.
The future of the Korean cosmetic industry
Consumers are getting smarter and are showing greater interest in the ingredients of their products to whether the brand's values are right. According to a survey, the most important decision factors when purchasing skin care among South Koreans was its efficacy and feel of use . Therefore, the demand for vegan and other green beauty products increases. In addition, container packaging companies that manufacture containers for products using eco-friendly materials are expected to grow further.
