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Link to original content: http://www.statista.com/topics/1538/social-media-marketing/
Social media advertising and marketing worldwide – statistics & facts | Statista

Social media advertising and marketing worldwide – statistics & facts

Key insights

Number of social network users worldwide
5.17bn
Social media ad spend worldwide
234.14bn USD
Leading social media ad market
United States

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Overview

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Effectiveness & metrics

Consumers

The role of AI in social media marketing

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