From the glamourous coastline of the French Riviera to the brutal beauty of the Norwegian fjords, travelers can be found in all corners of Europe. With a wide variety cultures and landscapes on offer,
is unsurprisingly a booming industry. However,
. In 2023, the
reached 111 billion U.S. dollars, making up the second largest share of revenue in the tourism industry, after package holidays. These days, due to the competitiveness of the European hotel market many companies are distinguishing themselves by incorporating future facing initiatives like
.
What are the most popular hotel destinations in Europe?
Given that Southern/Mediterranean Europe was the
region with the highest number of international tourist arrivals worldwide, it would be easy to assume it was also the
European region with the highest hotel revenue. However, this accolade actually went to Central & Western Europe in 2023 with a revenue of over 68 billion U.S. dollars. That said, many of the
European cities with the highest hotel occupancy rates were located in Southern/Mediterranean Europe - Barcelona leading the ranking with an occupancy rate of 71.5 percent. Contrastingly, the majority of the
European cities with the highest hotel average daily rates (ADRs) were located in Central & Western Europe. Showing that these regions are not necessarily receiving more hotel guests, but that they are more expensive on average than their sun-soaked counterparts.
Digitalization of the European hotel industry
While much of Europe’s charm is based on its history, its hotel industry has had to embrace modernity to survive. One thing that has significantly changed is consumer booking methods, with
many consumers these days looking to book trips online. Not only have hotels developed their own websites, they have also partnered with third-party booking platforms like the
most-visited travel and tourism website worldwide, Booking.com. While there is a love hate relationship between the two, as third-party websites take a cut of a hotel’s profits, they are undeniably a lucrative way to draw in new customers. Meanwhile, a Statista survey on the
use of artificial intelligence in the European accommodation market, showed that as many as 20 percent of accommodation businesses in Germany and Austria had already implemented AI in their businesses. With this focus on innovation, the Europe hotel industry looks to grow for many years to come.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
