Media in Indonesia - statistics & facts
The media landscape in Indonesia has undergone a major shift in the last decade. It has evolved in tandem with the rapid growth of the internet and digital technologies, which allow instant access to entertainment, communication, and information anytime and anywhere. While traditional media in Indonesia is slowly losing ground and struggling to keep up with audience expectations, Indonesia’s digital media is gaining traction among media users. At approximately seven billion U.S. dollars, Indonesia’s online media market is the largest in Southeast Asia, far surpassing its counterparts in the region in terms of market value.
People are increasingly enjoying the convenience of accessing digital media, where news can be read in real-time, entertainment can be enjoyed on-demand, and information knows no boundary. The change in media usage behavior in Indonesia has fueled the expansion of the digital media industry in the country. It has also encouraged media companies to establish a digital presence to stay relevant and gain dominance in the market. Many print media companies engaged in the production of newspapers and magazines were forced to invest in a web version of their content to make access more convenient for their readers. In late August 2019, Media Citra Nusantara (MNC), one of Indonesia’s largest conglomerates operating four national free-to-air TV stations, launched RCTI+ in response to market demand for digital content. The mobile application has since gained ground in the advertising-based video-on-demand (AVOD) market in Indonesia, with its market share projected to reach 18 percent by 2024.
Digital media is on the rise
Digitalization has led to profound changes in media consumption patterns in Indonesia. With the ever-increasing number of internet users in the country, the demand for digital content is expected to continue to rise as digital media becomes more embedded in everyday life. As of the third quarter of 2022, Indonesians spend an average of seven hours and 42 minutes on the internet, with a large chunk of it spent on social media platforms and streaming services.People are increasingly enjoying the convenience of accessing digital media, where news can be read in real-time, entertainment can be enjoyed on-demand, and information knows no boundary. The change in media usage behavior in Indonesia has fueled the expansion of the digital media industry in the country. It has also encouraged media companies to establish a digital presence to stay relevant and gain dominance in the market. Many print media companies engaged in the production of newspapers and magazines were forced to invest in a web version of their content to make access more convenient for their readers. In late August 2019, Media Citra Nusantara (MNC), one of Indonesia’s largest conglomerates operating four national free-to-air TV stations, launched RCTI+ in response to market demand for digital content. The mobile application has since gained ground in the advertising-based video-on-demand (AVOD) market in Indonesia, with its market share projected to reach 18 percent by 2024.
