Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Social media: global penetration rate 2024, by region
Detailed statistics
Sweden: digital population January 2024
Detailed statistics
Forecast of the social media user penetration rate in Sweden 2019-2028
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Number of social media users in the Nordics 2024
Number of social media users in the Nordic countries in 2024 (in millions)
Sweden: digital population January 2024
Number of internet and social media users in Sweden as of January 2024 (in millions)
Forecast of social media user numbers in Sweden 2020-2029
Forecast of social media user numbers in Sweden from 2020 to 2029 (in million users)
Forecast of the social media user penetration rate in Sweden 2019-2028
Forecast of the social media user penetration rate in Sweden from 2019 to 2028
Sweden: social media users 2024, by gender
Social media audiences in Sweden as of January 2024, by gender
Sweden: most used social media platforms 2023, by type
Most used social media platforms in Sweden as of March 2023, by type
Sweden: most popular social media platforms 2024
Most popular social media platforms in Sweden as of March 2024
Leading social networks in Sweden 2024, by share of visits
Most popular social networks in Sweden as of April 2024, by share of visits
Social network usage by frequency in Sweden 2023
Social network usage by frequency in Sweden as of December 2023
Leading social media usage reasons in Sweden 2023
Most popular reasons for internet users in Sweden to use social media as of 3rd quarter 2023
Sweden: time spent on social media 2021-2024
Average daily time spent on social media in Sweden from 2021 to 2024 (in hours.minutes)
Sweden: online platforms used for instant messaging 2022
Usage reach of online messaging platforms in Sweden as of May 2022
Meta audiences in Sweden 2024, by age and gender
Meta Platform audiences in Sweden in January 2024, by age group and gender
Nordics: Facebook users 2024, by country
Number of Facebook users in the Nordics as of January 2024, by country (in millions)
Sweden: Facebook user share 2024, by age group
Distribution of Facebook users in Sweden as of September 2024, by age group
Sweden: Facebook user share 2024, by gender
Distribution of Facebook users in Sweden as of September 2024, by gender
Monthly market share of Facebook in Sweden 2019-2023
Monthly market share of Facebook in Sweden from January 2019 to September 2023
Sweden: Facebook Messenger user share 2024, by age group
Distribution of Facebook Messenger users in Sweden as of September 2024, by age group
Sweden: Facebook Messenger user share 2024, by gender
Distribution of Facebook Messenger users in Sweden as of September 2024, by gender
Nordics: Instagram users 2024, by country
Number of Instagram users in the Nordics as of January 2024, by country (in millions)
Sweden: Instagram user share 2024, by age group
Distribution of Instagram users in Sweden as of September 2024, by age group
Sweden: Instagram user share 2024, by gender
Distribution of Instagram users in Sweden as of September 2024, by gender
Nordics: TikTok users 2024, by country
Number of TikTok users in the Nordics as of January 2024, by country (in millions)
Sweden TikTok weekly users 2024, by generation
Share of internet users in Sweden who use TikTok weekly as of January 2024, by generation
Sweden: TikTok users 2024, by gender
Number of TikTok users in Sweden as of January 2024, by gender
Sweden: TikTok users posting on the platform 2022, by gender
Share of TikTok users in Sweden who posted their own videos as of February 2022, by gender
Sweden: TikTok usage 2022, by frequency
TikTok usage in Sweden as of February 2022, by frequency
Digital Market Outlook: social media advertising spending in European countries 2024
Social media advertising spending in selected countries in Europe in 2024 (in million U.S. dollars)
Digital ad spend in the Nordics 2023, by country
Digital advertising spending in selected Nordic countries in 2023 (in million euros)
Social referrals to e-commerce sites in the Nordics 2024, by device
Share of visits to e-commerce websites from social media referrals in the Nordics in 2nd quarter 2024, by device
Online advertising practices experienced by Swedish consumers 2022
Online advertising practices experienced by consumers from Sweden as of December 2022
Gen Z attitudes to online advertising in Sweden in 2023
Attitudes to online advertising by Gen Z in Sweden in 2023
Influencer marketing expenditure in Sweden 2016-2022
Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK)
Influencer marketing expenditure growth in Sweden 2017-2022
Change in influencer marketing spending in Sweden from 2017 to 2022
Share of consumers who follow influencers in Sweden 2022
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022
Share of consumers who follow influencers in Sweden 2022, by gender
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender
Share of consumers who follow influencers in Sweden 2022, by age
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender
Share of children who follow influencers in Sweden 2021-2022
Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022
Influencer / content creators followed by type in Sweden in 2023
Influencer / content creators followed by type in Sweden in 2023
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)