Key insights
- Social media penetration in Portugal
- 68.03%
Detailed statistics
Share of individuals participating in social networks in Portugal 2011-2023
- Most used platform in Portugal
Detailed statistics
Most used social media platforms in Portugal 2023
- Instant messaging penetration in Portugal
- 79%
Detailed statistics
Instant messaging penetration in Portugal 2020-2023
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
10
- Basic Statistic Share of individuals participating in social networks in Portugal 2011-2023
- Premium Statistic Instant messaging penetration in Portugal 2020-2023
- Premium Statistic Social media users in Portugal 2020-2029
- Basic Statistic Most used social media platforms in Portugal 2023
- Premium Statistic Most popular social media websites in Portugal 2024, by share of visits
- Premium Statistic Social media accounts followed in Portugal 2023, by type
- Premium Statistic Activities performed on social media in Portugal Q1 2024
- Premium Statistic Social media usage for brand research in Portugal 2023, by channel
- Premium Statistic Social media ad reach distribution in Portugal 2023, by gender
- Premium Statistic Potential social media advertising reach in Portugal 2023, by platform
Overview
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Basic Statistic
Share of individuals participating in social networks in Portugal 2011-2023
Share of individuals participating in social networks in Portugal 2011-2023
Share of individuals participating in social networks in Portugal from 2011 to 2023
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Premium Statistic
Instant messaging penetration in Portugal 2020-2023
Instant messaging penetration in Portugal 2020-2023
Instant messaging penetration in Portugal from 2020 to 2023
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Premium Statistic
Social media users in Portugal 2020-2029
Social media users in Portugal 2020-2029
Number of social media users in Portugal from 2020 to 2029 (in millions)
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Basic Statistic
Most used social media platforms in Portugal 2023
Most used social media platforms in Portugal 2023
Most used social media platforms in Portugal in 3rd quarter 2023
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Premium Statistic
Most popular social media websites in Portugal 2024, by share of visits
Most popular social media websites in Portugal 2024, by share of visits
Most popular social media websites in Portugal in January 2024, by share of visits
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Social media accounts followed in Portugal 2023, by type
Social media accounts followed in Portugal 2023, by type
Social media accounts followed in Portugal in 3rd quarter 2023, by type
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Activities performed on social media in Portugal Q1 2024
Activities performed on social media in Portugal Q1 2024
Activities performed on social media in Portugal in 1st quarter 2024
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Premium Statistic
Social media usage for brand research in Portugal 2023, by channel
Social media usage for brand research in Portugal 2023, by channel
Social media usage for brand research in Portugal in 3rd quarter 2023, by channel
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Premium Statistic
Social media ad reach distribution in Portugal 2023, by gender
Social media ad reach distribution in Portugal 2023, by gender
Social media advertising reach distribution in Portugal in 2023, by gender
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Premium Statistic
Potential social media advertising reach in Portugal 2023, by platform
Potential social media advertising reach in Portugal 2023, by platform
Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform
User demographics
7
- Premium Statistic Social media users in Portugal 2023, by age group and platform
- Premium Statistic Share of individuals making online voice or video calls in Portugal 2023, by age
- Basic Statistic Share of individuals participating in social networks in Portugal 2020-2023, by age
- Basic Statistic Share of individuals using social networks in Portugal 2020-2023, by gender
- Basic Statistic Share of individuals using social networks in Portugal 2020-2023, by education level
- Premium Statistic Share of people making online voice or video calls in Portugal 2023 by employment
- Basic Statistic Share of individuals using social networks in Portugal 2018-2022, by region
User demographics
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Premium Statistic
Social media users in Portugal 2023, by age group and platform
Social media users in Portugal 2023, by age group and platform
Social media users in Portugal in December 2023, by age group and platform
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Premium Statistic
Share of individuals making online voice or video calls in Portugal 2023, by age
Share of individuals making online voice or video calls in Portugal 2023, by age
Share of individuals making voice or video calls over the internet in Portugal 2023, by age
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Basic Statistic
Share of individuals participating in social networks in Portugal 2020-2023, by age
Share of individuals participating in social networks in Portugal 2020-2023, by age
Share of individuals participating in social networks in Portugal from 2020 to 2023, by age
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Basic Statistic
Share of individuals using social networks in Portugal 2020-2023, by gender
Share of individuals using social networks in Portugal 2020-2023, by gender
Share of individuals using social networks in Portugal from 2020 to 2023, by gender
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Basic Statistic
Share of individuals using social networks in Portugal 2020-2023, by education level
Share of individuals using social networks in Portugal 2020-2023, by education level
Share of individuals using social networks in Portugal from 2020 to 2023, by education level
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Share of people making online voice or video calls in Portugal 2023 by employment
Share of people making online voice or video calls in Portugal 2023 by employment
Share of individuals making voice or video calls over the internet in Portugal in 2023, by employment situation
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Basic Statistic
Share of individuals using social networks in Portugal 2018-2022, by region
Share of individuals using social networks in Portugal 2018-2022, by region
Share of individuals participating in social networks in Portugal from 2018 to 2022, by region
User behavior
5
- Premium Statistic Social network usage frequency in Portugal Q2 2023
- Premium Statistic Daily usage time of social media in Portugal 2022
- Premium Statistic Information revealed online in Portugal 2022, by type
- Premium Statistic Main reasons for using social media Portugal Q3 2023
- Premium Statistic Leading social media and messaging platforms for news consumption in Portugal 2024
User behavior
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Premium Statistic
Social network usage frequency in Portugal Q2 2023
Social network usage frequency in Portugal Q2 2023
Social network usage frequency in Portugal in 2nd quarter 2023
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Daily usage time of social media in Portugal 2022
Daily usage time of social media in Portugal 2022
Daily usage time of social media in Portugal in 2022
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Information revealed online in Portugal 2022, by type
Information revealed online in Portugal 2022, by type
Information revealed online in Portugal in 2022, by type
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Premium Statistic
Main reasons for using social media Portugal Q3 2023
Main reasons for using social media Portugal Q3 2023
Main reasons for using social media in Portugal in 3rd quarter 2023
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Premium Statistic
Leading social media and messaging platforms for news consumption in Portugal 2024
Leading social media and messaging platforms for news consumption in Portugal 2024
Leading social media and messaging platforms for news consumption in Portugal in 2024
Social media use by enterprises
5
- Basic Statistic Share of enterprises that use social media in Portugal 2014-2023
- Premium Statistic Share of enterprises that use social media in Portugal 2023, by size
- Premium Statistic Share of enterprises that use social media in Portugal 2023, by sector
- Basic Statistic Share of enterprises using at least two social media platforms in Portugal 2017-2023
- Basic Statistic Enterprises using social media in Portugal 2023, by platform type
Social media use by enterprises
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Basic Statistic
Share of enterprises that use social media in Portugal 2014-2023
Share of enterprises that use social media in Portugal 2014-2023
Share of enterprises that use social media in Portugal from 2014 to 2023
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Share of enterprises that use social media in Portugal 2023, by size
Share of enterprises that use social media in Portugal 2023, by size
Share of enterprises that use social media in Portugal in 2023, by size
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Premium Statistic
Share of enterprises that use social media in Portugal 2023, by sector
Share of enterprises that use social media in Portugal 2023, by sector
Share of enterprises that use social media in Portugal in 2023, by sector
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Basic Statistic
Share of enterprises using at least two social media platforms in Portugal 2017-2023
Share of enterprises using at least two social media platforms in Portugal 2017-2023
Share of enterprises using at least two social media platforms in Portugal from 2017 to 2023
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Basic Statistic
Enterprises using social media in Portugal 2023, by platform type
Enterprises using social media in Portugal 2023, by platform type
Enterprises using social media in Portugal in 2023, by platform type
Meta
8
- Premium Statistic Portugal: monthly number of Facebook users 2018-2024
- Premium Statistic Share of Facebook users in Portugal 2023
- Premium Statistic Share of Messenger users in Portugal 2023
- Premium Statistic Share of Instagram users in Portugal 2023
- Premium Statistic Facebook post engagement rate in Portugal 2023, by post type
- Premium Statistic Facebook's monthly market share in Portugal 2022-2024
- Premium Statistic Instagram's monthly market share in Portugal 2022-2024
- Premium Statistic Number of posts of the most active Instagram accounts in Portugal 2024
Meta
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Premium Statistic
Portugal: monthly number of Facebook users 2018-2024
Portugal: monthly number of Facebook users 2018-2024
Facebook users in Portugal from September 2018 to August 2024 (in 1,000s)
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Share of Facebook users in Portugal 2023
Share of Facebook users in Portugal 2023
Share of Facebook users in Portugal in 2023
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Share of Messenger users in Portugal 2023
Share of Messenger users in Portugal 2023
Share of Messenger users in Portugal in 2023
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Share of Instagram users in Portugal 2023
Share of Instagram users in Portugal 2023
Share of Instagram users in Portugal in 2023
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Premium Statistic
Facebook post engagement rate in Portugal 2023, by post type
Facebook post engagement rate in Portugal 2023, by post type
Facebook post engagement rate in Portugal in 2023, by post type
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Facebook's monthly market share in Portugal 2022-2024
Facebook's monthly market share in Portugal 2022-2024
Facebook's monthly market share in Portugal from February 2022 to March 2024
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Premium Statistic
Instagram's monthly market share in Portugal 2022-2024
Instagram's monthly market share in Portugal 2022-2024
Instagram's monthly market share in Portugal from February 2022 to March 2024
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Premium Statistic
Number of posts of the most active Instagram accounts in Portugal 2024
Number of posts of the most active Instagram accounts in Portugal 2024
Number of posts of the most active Instagram accounts in Portugal as of January 11, 2024 (in 1,000s)
YouTube
4
- Premium Statistic YouTube's monthly market share in Portugal 2022-2024
- Premium Statistic Most popular YouTube channels in Portugal 2024, by number of subscribers
- Premium Statistic Leading YouTube channels by views in Portugal 2024
- Premium Statistic Top YouTube search queries in Portugal 2023, by index
YouTube
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Premium Statistic
YouTube's monthly market share in Portugal 2022-2024
YouTube's monthly market share in Portugal 2022-2024
YouTube's monthly market share in Portugal from February 2022 to January 2024
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Most popular YouTube channels in Portugal 2024, by number of subscribers
Most popular YouTube channels in Portugal 2024, by number of subscribers
Most popular YouTube channels in Portugal in April 2024, by number of subscribers (in millions)
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Leading YouTube channels by views in Portugal 2024
Leading YouTube channels by views in Portugal 2024
Leading YouTube channels in Portugal in January 2024, by views
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Premium Statistic
Top YouTube search queries in Portugal 2023, by index
Top YouTube search queries in Portugal 2023, by index
Top YouTube search queries in Portugal in 2023, by index
Other social media platforms
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- Premium Statistic Share of LinkedIn users in Portugal 2023
- Premium Statistic Distribution of LinkedIn users in Portugal 2022-2024, by age
- Premium Statistic LinkedIn's monthly market share in Portugal 2022-2024
- Premium Statistic X's monthly market share in Portugal 2022-2024
- Premium Statistic Pinterest's monthly market share in Portugal 2022-2024
- Premium Statistic Reddit's monthly market share in Portugal 2022-2024
- Premium Statistic Tumblr's monthly market share in Portugal 2022-2024
- Premium Statistic Number of TikTok users in Portugal 2021-2023, by month
- Premium Statistic Leading TikTok channels in Portugal 2024, by followers
Other social media platforms
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Premium Statistic
Share of LinkedIn users in Portugal 2023
Share of LinkedIn users in Portugal 2023
Share of LinkedIn users in Portugal in 2023
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Premium Statistic
Distribution of LinkedIn users in Portugal 2022-2024, by age
Distribution of LinkedIn users in Portugal 2022-2024, by age
Distribution of LinkedIn users in Portugal from January 2022 to October 2024, by age
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Premium Statistic
LinkedIn's monthly market share in Portugal 2022-2024
LinkedIn's monthly market share in Portugal 2022-2024
LinkedIn's monthly market share in Portugal from December 2022 to January 2024
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Premium Statistic
X's monthly market share in Portugal 2022-2024
X's monthly market share in Portugal 2022-2024
Market share of X, formerly known as Twitter, in Portugal from February 2022 to January 2024
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Premium Statistic
Pinterest's monthly market share in Portugal 2022-2024
Pinterest's monthly market share in Portugal 2022-2024
Pinterest's monthly market share in Portugal from February 2022 to January 2024
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Premium Statistic
Reddit's monthly market share in Portugal 2022-2024
Reddit's monthly market share in Portugal 2022-2024
Reddit's monthly market share in Portugal from February 2022 to January 2024
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Tumblr's monthly market share in Portugal 2022-2024
Tumblr's monthly market share in Portugal 2022-2024
Tumblr's monthly market share in Portugal from February 2022 to January 2024
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Premium Statistic
Number of TikTok users in Portugal 2021-2023, by month
Number of TikTok users in Portugal 2021-2023, by month
Number of TikTok users in Portugal from January 2021 to January 2023, by month (in millions)
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Premium Statistic
Leading TikTok channels in Portugal 2024, by followers
Leading TikTok channels in Portugal 2024, by followers
Leading TikTok channels in Portugal in January 2024, by followers (in millions)
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