Adriana Sas
Research expert covering the Polish market
Detailed statistics
Internet penetration rate in CEE 2024, by country
Detailed statistics
Share of online shoppers in the CEE region 2023, by country
Detailed statistics
Cross-border e-shopper share in CEE 2023, by country
E-commerce market value in CEE 2023, by country
Market value of B2C e-commerce in Central and Eastern Europe as of 2023, by selected country (in billion U.S. dollars)
Share of online shoppers in the CEE region 2023, by country
Share of internet users who ordered or purchased goods or services online in the past 12 months in Central and Eastern Europe (CEE) in 2023, by country
Cross-border e-shopper share in CEE 2023, by country
Share of online shoppers who purchase cross-border in Central and Eastern Europe (CEE) as of 2023, by selected country
E-commerce share of total retail in CEE 2023, by country
Share of e-commerce in the retail market in Central and Eastern Europe (CEE) as of 2023, by selected country
Leading online stores in CEE 2023, by net sales
Leading online stores in selected Central and Eastern European countries in 2023, by net sales (in million U.S. dollars)
NPS score of online stores in CEE 2023, by e-store
Net Promoter Score (NPS) of online stores in Central and Eastern Europe in 2023, by e-store
Average online spend in CEE 2021-2023, by country
Average spend on online purchases in Central and Eastern Europe (CEE) from 2021 to 2023, by selected country (in U.S. dollars per capita)
E-commerce payment method distribution in CEE 2023, by country
Share of e-commerce payment methods used in Central and Eastern Europe (CEE) as of 2023, by selected country
Share of enterprises selling online in CEE 2023
Share of enterprises that sell online in Central and Eastern Europe in 2023
E-commerce sales by enterprises in the CEE region 2023
E-commerce sales by enterprises in Central and Eastern Europe in 2023
Number of users of e-commerce in Czechia 2020-2029
Number of users of e-commerce in Czechia from 2020 to 2029 (in millions)
Revenue of the e-commerce industry in Czechia 2020-2029
Revenue of the e-commerce market in Czechia from 2020 to 2029 (in million U.S. dollars)
Share of e-commerce in retail sales in Czechia 2017-2028
Share of e-commerce in retail sales in Czechia from 2017 to 2028
Top online stores in Czechia 2023, by net sales value
Top online stores in Czechia in 2023, by e-commerce net sales (in million U.S. dollars)
Internet purchases by individuals in Czechia 2010-2023
Internet purchases by individuals in Czechia from 2010 to 2023
Frequency of internet purchases by individuals in Czechia 2023
Frequency of internet purchases by individuals in Czechia in 2023
Goods and services bought online by individuals in Czechia 2023
Share of population that had shopped online in the past three months in Czechia in 2023, by category
Popular payment methods used in e-commerce in Czechia 2018-2022
Most popular payment methods during online shopping in Czechia from 2018 to 2022
Preferred locations of package delivery in Czechia 2023
Where do you prefer to have your packages delivered to?
Number of users of e-commerce in Estonia 2019-2029
Number of users of e-commerce in Estonia from 2019 to 2029 (in millions)
Revenue of the e-commerce industry in Estonia 2019-2029
Revenue of the e-commerce industry in Estonia from 2019 to 2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Estonia 2017-2028
Share of e-commerce in retail sales in Estonia from 2017 to 2028
Leading online stores in Estonia 2023, by visits index
Leading e-commerce websites in Estonia in July 2023, by visits index (in millions)
Internet purchases by individuals in Estonia 2010-2023
Share of population that purchased goods and services on the internet in Estonia from 2010 to 2023
Frequency of internet purchases by individuals in Estonia 2023
Frequency of internet purchases by individuals in Estonia in 2023
Goods and services bought online by individuals in Estonia 2023
Share of population that had shopped online in the past three months in Estonia in 2023, by category
Preferred e-commerce payment methods in Estonia 2023
Most popular e-commerce payment methods in Estonia in 2023
Preferred e-commerce delivery locations in Estonia 2023
Most common shipping locations among e-shoppers in Estonia in 2023
Number of users of e-commerce in Hungary 2019-2029
Number of users of e-commerce in Hungary 2019-2029 (in millions)
Revenue of the e-commerce industry in Hungary 2019-2029
Revenue of the e-commerce industry in Hungary 2019-2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Hungary 2017-2028
Share of e-commerce in retail sales in Hungary from 2017 to 2028
Online shopping rate in Hungary 2010-2023
Share of population shopping online in Hungary from 2010 to 2023
Leading e-commerce shops in Hungary in 2022, by net sales
Leading online shops in Hungary in 2022, by e-commerce net sales (in million U.S. dollars)
Frequency of internet purchases by individuals in Hungary 2023
Frequency of internet purchases by individuals in Hungary in 2023
Goods and services bought online by individuals in Hungary 2023
Share of population that had shopped online in the past three months in Hungary in 2023, by category
Distribution of domestic e-commerce payments in Hungary 2018-2022, by type
Distribution of domestic e-commerce transactions in Hungary from 2018 to 2022, by type
Share of online shops by available delivery methods in Hungary 2024
Share of online shops in Hungary in 2024, by available delivery method
Number of users of e-commerce in Latvia 2019-2029
Number of users of e-commerce in Latvia from 2019 to 2029 (in millions)
Revenue of the e-commerce industry in Latvia 2019-2029
Revenue of the e-commerce industry in Latvia from 2019 to 2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Latvia 2017-2028
Share of e-commerce in retail sales in Latvia from 2017 to 2028
Internet purchases by individuals in Latvia 2010-2023
Share of population that purchased goods and services on the internet in Latvia from 2010 to 2023
Frequency of internet purchases by individuals in Latvia 2023
Frequency of internet purchases by individuals in Latvia in 2023
Goods and services bought online by individuals in Latvia 2023
Share of population that had shopped online in the past three months in Latvia in 2023, by category
Preferred e-commerce payment methods in Latvia 2023
Most popular e-commerce payment methods in Latvia in 2023
Preferred e-commerce delivery locations in Latvia 2023
Most common shipping locations among e-shoppers in Latvia in 2023
Number of users of e-commerce in Lithuania 2019-2029
Number of users of e-commerce in Lithuania from 2019 to 2029 (in millions)
Revenue of the e-commerce industry in Lithuania 2019-2029
Revenue of the e-commerce industry in Lithuania from 2019 to 2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Lithuania 2017-2028
Share of e-commerce in retail sales in Lithuania from 2017 to 2028
Internet purchases by individuals in Lithuania 2010-2023
Share of population that purchased goods and services on the internet in Lithuania from 2010 to 2023
Frequency of internet purchases by individuals in Lithuania 2023
Frequency of internet purchases by individuals in Lithuania in 2023
Goods and services bought online by individuals in Lithuania 2023
Share of population that had shopped online in the past three months in Lithuania in 2023, by category
Preferred e-commerce payment methods in Lithuania 2023
Most popular e-commerce payment methods in Lithuania in 2023
Preferred e-commerce delivery locations in Lithuania 2023
Most common shipping locations among e-shoppers in Lithuania in 2023
Online retail users in Poland 2017-2029
Number of e-commerce users in Poland from 2017 to 2029 (in millions)
E-commerce revenue in Poland 2017-2029
E-commerce revenue in Poland from 2017 to 2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Poland 2017-2028
Share of e-commerce in retail sales in Poland from 2017 to 2028
Internet purchases by individuals in Poland 2010-2023
Internet purchases by individuals in Poland from 2010 to 2023
Most popular online shops by number of users in Poland 2022-2023
Most popular online shops in Poland from 2022 to 2023, by number of real users (in millions)
Frequency of shopping online in Poland 2018-2024
Frequency of shopping online in Poland from 2018 to 2024
Goods and services bought online by individuals in Poland 2023
Share of population that had shopped online in the past three months in Poland in 2023, by category
Average monthly spending on online shopping in Poland 2023-2024, by product category
Average monthly spending on online shopping in Poland from 2023 to 2024, by product category (in zloty)
Most popular payment methods when shopping online in Poland 2022
Most popular payment methods when shopping online in Poland in 2022
E-commerce delivery methods used in Poland 2022-2024
Favorite delivery methods used for online shopping in Poland from 2022 to 2024
Number of users of e-commerce in Romania 2020-2029
Number of users of e-commerce in Romania from 2020 to 2029 (in millions)
Revenue of the e-commerce industry in Romania 2019-2029
Revenue of the e-commerce industry in Romania from 2019 to 2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Romania 2017-2028
Share of e-commerce in retail sales in Romania from 2017 to 2028
Leading e-commerce stores in Romania 2023, by revenue
Leading online stores in Romania in 2023, by e-commerce net revenue (in million U.S. dollars)
Internet purchases by individuals in Romania 2010-2023
Internet purchases by individuals in Romania from 2010 to 2023
Frequency of internet purchases by individuals in Romania 2023
Frequency of internet purchases by individuals in Romania in 2023
Goods and services bought online by individuals in Romania 2023
Share of population that had shopped online in the past three months in Romania in 2023, by category
Average e-commerce order value in Romania 2022, by category and device used
Average order value of online transactions in Romania in 2022, by product category and device used (in euros)
Online payments by type in Romania 2023
Online payments by type in Romania in 2023
Delivery location preferences in Romania 2022, by age and gender
Where do you prefer your post to be delivered?
Number of e-commerce users in Russia 2019-2029
Number of e-commerce users in Russia from 2019 to 2029 (in millions)
E-commerce market size in Russia 2020-2029
Revenue of the e-commerce market in Russia from 2020 to 2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Russia 2017-2028
Share of e-commerce in retail sales in Russia from 2017 to 2028
Leading online stores in Russia 2023, by sales value
Leading online stores in Russia in 2023, by sales value (in billion Russian rubles)
Most popular categories for online purchases in Russia 2023
Most popular categories for online purchases in Russia as of March 2023
Most common online payments by type in Russia 2023
Most common online payments by type in Russia as of March 2023
Number of users of e-commerce in Slovakia 2019-2029
Number of users of e-commerce in Slovakia 2019-2029 (in millions)
Revenue of the e-commerce industry in Slovakia 2019-2029
Revenue of the e-commerce industry in Slovakia 2019-2029 (in billion U.S. dollars)
Share of e-commerce in retail sales in Slovakia 2017-2028
Share of e-commerce in retail sales in Slovakia from 2017 to 2028
Highest earning online stores in Slovakia 2023
Leading online stores in Slovakia in 2023, by e-commerce net sales revenue (in million U.S. dollars)
Internet purchases by individuals in Slovakia 2010-2023
Internet purchases by individuals in Slovakia from 2010 to 2023
Frequency of internet purchases by individuals in Slovakia 2023
Frequency of internet purchases by individuals in Slovakia in 2023
Goods and services bought online by individuals in Slovakia 2023
Share of population that had shopped online in the past three months in Slovakia in 2023, by category
Preferred locations of package delivery in Slovakia 2023
Where do you prefer to have your packages delivered to?
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)