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Link to original content: http://www.statista.com/study/94936/smart-speakers-google-home-owners-in-the-united-states/
Smart Speakers: Google Home owners in the United States | Statista

Smart Speakers: Google Home owners in the United States

Consumer Insights report

Smart Speakers: Google Home owners in the United States

This report offers the reader a comprehensive overview of Google Home owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Home owners in the United States (''brand users'') against U.S. owners of smart speakers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smart Speakers: Google Home owners in the United States

  • Google Home has a high share of owners that are Millennials compared to the total online population
  • 44% of Google Home owners have a college degree
  • Owners of smart speakers in general and Google Home owners specifically, live in a similar type of community
  • Snapchat is more popular among Google Home owners than the average smart speaker owner

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