Humanization of the pet food market in the U.S.

The report analyses two of the main reasons behind the humanization of the market. Firstly, it dives into how humans treat their pet as a part of the family, along with a detailed look at how spending behavior and perceptions of pets can differ between generations. The impact of the pandemic is also explored. The digital aspect of humanization is covered as the importance of online retail grows within the pet food market. Americans' interest in their own health and nutritional intake and how this influences how they shop for their pets is explored. Finally, the report covers some of the leading humanized trends within the industry: natural, free-from, plant-based, and cannabidiol-infused pet food products.