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Link to original content: http://www.statista.com/study/74524/laptops-dell-owners-in-the-united-kingdom/
Laptops: Dell owners in the United Kingdom | Statista

Laptops: Dell owners in the United Kingdom

Consumer Insights report

Laptops: Dell owners in the United Kingdom

This report offers the reader a comprehensive overview of Dell owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dell owners in the United Kingdom (''brand users'') against UK laptop owners in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on laptops: Dell owners in the United Kingdom

  • 38% of Dell owners are Millennials
  • A relatively high share of Dell owners have a college degree
  • 32% of Dell owners live in large cities
  • LinkedIn is more popular among Dell owners than the average laptop owner

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