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Link to original content: http://www.statista.com/study/72695/social-media-facebook-users-in-the-united-kingdom/
Social media: Facebook users in the United Kingdom | Statista

Social media: Facebook users in the United Kingdom

Consumer Insights report

Social media: Facebook users in the United Kingdom

This report offers the reader a comprehensive overview of Facebook users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on social media: Facebook users in the United Kingdom

  • 37% of Facebook users are Millennials
  • The education level of Facebook users and social media users are similar
  • Social media users in general and Facebook users specifically, live in a similar type of community
  • 63% of Facebook consumers are also active on Instagram

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