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Link to original content: http://www.statista.com/study/65616/grocery-stores-walmart-shoppers-in-the-united-states/
Grocery stores: Walmart shoppers in the United States | Statista

Grocery stores: Walmart shoppers in the United States

Consumer Insights report

Grocery stores: Walmart shoppers in the United States

This report offers the reader a comprehensive overview of Walmart shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Walmart shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery stores: Walmart shoppers in the United States

  • The age distribution of Walmart shoppers and grocery store shoppers overall is fairly similar
  • The education level of Walmart shoppers and grocery store shoppers are similar
  • Grocery store shoppers in general and Walmart shoppers specifically, live in a similar type of community
  • YouTube is more popular among Walmart shoppers than the average grocery store shopper

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