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Link to original content: http://www.statista.com/study/64415/amazon-prime-day/
Amazon Prime Day | Statista

Amazon Prime Day

Statistics report on Amazon Prime Day

Amazon Prime Day

This report presents insights and statistics on Amazon Prime Day. Amazon Prime Day is a shopping event exclusively for Amazon Prime members that takes place annually in early July. Prime Day was launched first in 2015, commemorating the online retailer's 20 year anniversary. The occasion has grown into a global online shopping event that now rivals Black Friday in terms of customer spending on the e-retail platform. In 2024, the event took place in July 16th and 17th.

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Table of contents

Overview

5
  • Premium Statistic Amazon quarterly net sales revenue 2007-2024
  • Basic Statistic Amazon Prime Day duration 2015-2024
  • Premium Statistic Amazon Prime Day sales worldwide 2015-2023
  • Premium Statistic Shopping events that drive the most sales on Amazon in the United States 2023
  • Premium Statistic Number of U.S. Amazon Prime users 2017-2024

Prime Day sales

7
  • Basic Statistic Global Amazon Prime Day shopping volume 2018-2024
  • Premium Statistic Amazon Prime Day sales 2016-2024
  • Premium Statistic Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2024
  • Premium Statistic Average discount rate on products on Prime Days 2023-2024, by category
  • Premium Statistic Average discount rate growth on products before and on Prime Days 2024, by category
  • Premium Statistic Brands using promo types on Amazon Prime Days 2023-2024, by format
  • Premium Statistic Amazon Prime Days impact on non-paritcipating brands 2024

Online shopping

7
  • Basic Statistic Spending intentions during Amazon Prime Day in the U.S. 2022-2024
  • Premium Statistic Average order value on Amazon Prime Day in the United States 2024
  • Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2024
  • Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2024
  • Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2024
  • Premium Statistic Amazon Prime Day to shop for back-to-school items in the U.S. 2021-2024
  • Premium Statistic Reasons to purchase on Amazon Prime Days in the U.S. 2024

Online advertising

4
  • Premium Statistic Amazon Ad console performance on Prime Days in the U.S. 2024
  • Premium Statistic Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024
  • Premium Statistic Sales attributed to sponsored products on Amazon Prime Days in the U.S. 2022-2024
  • Premium Statistic Key figures on sponsored products during Amazon Prime Days 2024
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FURTHER REPORTS

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