General consumption behavior
- How often do you buy sportswear, sports shoes and/or sports equipment and gear for? Next to dedicated sports products, lifestyle products by sports brands are also included.
- Who do you buy sportswear, sports shoes and/or sports equipment and gear for? Next to dedicated sports products, lifestyle products by sports brands are also included.'
- When do you wear sports clothes and sports shoes? Next to dedicated sports products, lifestyle products are also included.
- Which kind of sportswear do you wear in your leisure time?
- Regarding which products for everyday use do you prefer brands specialized in sports to other brands?
- [sportswear] When do you buy sporting goods? Next to dedicated sports products, lifestyle products by sports brands are also included.
- [sports shoes] When do you buy sporting goods? Next to dedicated sports products, lifestyle products by sports brands are also included.
- [sports equipment and gear] When do you buy sporting goods? Next to dedicated sports products, lifestyle products by sports brands are also included.
- On what occasion do you usually buy sportswear or lifestyle products by sports brands? Next to dedicated sports products, lifestyle products by sports brands are also included.
- What is your aim when purchasing new items specifically for sports?
- What do you pay attention to when purchasing sportswear? When I buy sporting goods, I…
- What do you pay attention to when purchasing sports equipment and gear? Next to dedicated sports products, lifestyle products by sports brands are also included.
- What is important to you when purchasing sporting goods such as sportswear and sports shoes? Next to dedicated sports products, lifestyle products by sports brands are also included.
- How often do you buy the following products? / sportswear'
- How often do you buy the following products? / sports shoes (including lifestyle shoes)'
- How often do you buy the following products? / sports equipment and gear'
Brands and channels
- Where do you usually buy sportswear? Next to dedicated sports products, lifestyle products by sports brands are also included.
- Where do you usually buy sports shoes? Next to dedicated sports products, lifestyle products by sports brands are also included.
- Where do you usually buy sports equipment and gear?
- Why do you buy sporting goods online?
- Why do you buy sporting goods in a physical store?
- From which of the following vendors do you buy sports articles online? Next to dedicated sports products, lifestyle products by sports brands are also included.
- From which of the following vendors do you buy sports articles in a physical store? Next to dedicated sports products, lifestyle products by sports brands are also included.
- Which of the following brands do you know, even if just by name?
- Which of the following brands for sportswear do you like? Next to dedicated sports products, lifestyle products by sports brands are also included.
- What kind of sports clothes have you purchased in the past 12 months?
- From which of the following brands have you bought sportswear in the past 12 months? Next to dedicated sports products, lifestyle products by sports brands are also included.
- And which brand would you consider your favorite for sportswear? Please choose the brand that you like most.'
- Which of the following brands for sports shoes do you like? This question refers to sports shoes and lifestyle shoes. Next to dedicated sports products, lifestyle products by sports brands are also included.
- From which of the following brands have you bought sports shoes in the past 12 months? Next to dedicated sports products, lifestyle products by sports brands are also included.
- And which brand would you consider your favorite for sports shoes? Please choose the brand that you like most.'
- Which of the following brands for sports equipment and gear do you like?
- From which of the following brands have you bought sports equipment and gear in the past 12 months?
- And which brand would you consider your favorite for sports equipment and gear? Please choose the brand that you like most.'
- Overall: Which of the following brands has gained most in popularity over the past two years in your opinion?'
- And which of the following brands has lost most in popularity over the past two years in your opinion?'
Expenditure and last purchase
- How often do you buy sportswear? / online'
- How often do you buy sportswear? / in the store'
- (at least once a year): [ ... e] How often do you buy sportswear?'
- How many sportswear items have you bought in the past 12 months? If you're not sure, please estimate how many items you have bought approximately. / sportswear items'
- How much in total have you spent on sportswear in the past 12 months? If you're not sure, please estimate how much you have roughly spent. / US$'
- How often do you buy sports shoes? / online'
- How often do you buy sports shoes? / in the store'
- (at least once a year): [ ... e] How often do you buy sports shoes?'
- How many pairs of sports shoes have you bought in the past 12 months? If you're not sure, please estimate how many items you have bought approximately. / pairs'
- How much on average do you spend on a pair of sports shoes? If you're not sure, please estimate how much you have roughly spent. / US$'
- What kind of sports equipment and gear have you purchased in the past 12 months?
- How often do you buy sports equipment and gear? / online'
- (at least once a year): [in the store] How often do you buy sports equipment and gear?'
- How often do you buy sports equipment and gear? / in the store'
- How much sports equipment and gear have you bought in the past 12 months? If you're not sure, please estimate how many items you have bought approximately. / items'
- How much in total have you spent on sports equipment and gear in the past 12 months? If you're not sure, please estimate how much you have roughly spent. / US$'
Demographics
- What is your gender?'
- How old are you?
- What is your primary language?'
- Which race / ethnicity best describes you?'
- Are you of Hispanic, Latino or Spanish origin?'
- What is the highest level of education you have completed?'
- What is your marital status?'
- Which of the following categories best describes your current employment status?'
- How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?'
- How many people – including yourself and all children – permanently live in your household?'
- How big is the town you live in?'
- In what type of community do you live?'
- Where do you currently live?'
- How much total combined money do all members of your household earn annually? This includes money from jobs net income from business, farm, or rent pensions dividends interest social security payments and any other money income received by members of your'
