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Link to original content: http://www.statista.com/study/21392/instagram-statista-dossier/
Instagram | Statista

Instagram

Statistics report about Instagram

Instagram

This report presents information on mobile social network Instagram. It provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

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Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023

Benchmark

5
  • Basic Statistic Most used social networks 2024, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2024
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2023-2024
  • Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025

Users

8
  • Premium Forecast Instagram users worldwide 2019-2028
  • Basic Statistic Countries with the most Instagram users 2024
  • Premium Statistic Instagram: countries with the highest audience reach 2024
  • Basic Statistic Instagram: distribution of global audiences 2024, by age and gender
  • Basic Statistic Instagram: distribution of global audiences 2024, by age group
  • Basic Statistic Instagram: distribution of global audiences 2024, by gender
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic U.S. Instagram users 2024, by gender

Content reach

8
  • Basic Statistic Instagram accounts with the most followers worldwide 2024
  • Basic Statistic Instagram: most popular posts as of 2024
  • Basic Statistic Instagram: average reach per post 2023-2024, by format
  • Premium Statistic Instagram: post engagement 2023-2024, by format
  • Premium Statistic Instagram: engagement on posts 2023-2024, by type of interaction
  • Premium Statistic Instagram: average reach of posts 2023-2024, by number of followers
  • Basic Statistic Instagram: average reels reach 2023-2024, by number of followers
  • Basic Statistic Instagram: favorite types of posts for global users 2023

Influencers

5
  • Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
  • Premium Statistic Share of Instagram influencers worldwide 2023, by category
  • Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
  • Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers

Advertising & marketing

6
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2024
  • Premium Statistic Most important social media platforms for marketers worldwide 2024
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2024
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FURTHER REPORTS

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