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Link to original content: http://www.statista.com/study/15449/social-media-marketing-worldwide/
Social media advertising and marketing worldwide | Statista

Social media advertising and marketing worldwide

Statistics report on social media advertising and marketing worldwide

Social media advertising and marketing worldwide

A compilation of the latest social media marketing and advertising data worldwide, including a global overview of the segment. The report details usage, effectiveness, and metrics regarding the market. It also features statistics about artificial intelligence use in the industry and consumer perspective.

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Table of contents

Overview

7
  • Premium Forecast Social media ad spend worldwide 2019-2029
  • Premium Statistic Social network ad spending per user worldwide 2020-2028, by device
  • Premium Forecast ARPU in the social media advertising segment Worldwide 2020-2030
  • Premium Statistic Most important social media platforms for marketers worldwide 2024
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2024
  • Premium Forecast Largest social media advertising markets worldwide 2023
  • Premium Statistic Leading consumer trends according to marketers worldwide 2024

Market leaders

5
  • Premium Statistic Most valuable media & entertainment brands worldwide 2024
  • Basic Statistic Fastest growing brands worldwide 2024
  • Premium Statistic Social media platforms most used for content by marketers worldwide 2024
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Social media revenue of selected companies 2023

Usage

6
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2024
  • Premium Statistic Areas in which marketers used automation the most worldwide 2024
  • Premium Statistic Organic vs. paid social media used by marketers worldwide 2024
  • Premium Statistic Platforms profiting from cookie deprecation worldwide 2024

Effectiveness & metrics

5
  • Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
  • Premium Statistic Volume of social media ad impressions worldwide 2022-2023
  • Premium Statistic Social media ads CTR worldwide 2022-2023
  • Premium Statistic Social media ads CPM worldwide 2022-2023
  • Premium Statistic Trust in X ads among marketers worldwide 2022-2024

Consumers

4
  • Premium Statistic Number of global social network users 2017-2028
  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Premium Statistic Share of IT decision-makers that interact with social media ads worldwide 2023

The role of AI in social media marketing

4
  • Premium Statistic Top GenAI challenges for social media marketing according to marketers worldwide 2024
  • Premium Statistic Top GenAI benefits for social media marketing according to marketers worldwide 2024
  • Premium Statistic Global marketers on AI generated social media content labels 2024
  • Premium Statistic Global marketers on generative AI benefits for social media marketing 2024
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