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Link to original content: http://www.statista.com/study/123447/e-commerce-in-ghana/
E-commerce in Ghana | Statista

E-commerce in Ghana

Statistics report about e-commerce in Ghana

E-commerce in Ghana

The present report presents statistics and charts on e-commerce in Ghana. Firstly, it looks at internet users and the overall e-commerce penetration and revenue in the nation. Moreover, the report includes data on online marketplaces, transactions, and consumer behaviors. Lastly, it gives information on online food in Ghana.

Table of contents

Overview

5
  • Basic Statistic Number of internet users in Ghana 2017-2024
  • Premium Forecast Forecast of the e-commerce market revenue in Ghana 2019-2029
  • Premium Forecast Forecast of the e-commerce market users in Ghana 2019-2029
  • Premium Forecast Forecast of the ecommerce market penetration rate in Ghana 2019-2029
  • Premium Forecast Ecommerce market revenue by segment in Ghana 2022

Online marketplaces and visitors

7
  • Premium Statistic Number of web visitors of marketplaces in Ghana 2017-2020
  • Premium Statistic Distribution of online marketplaces in Ghana 2020, by type
  • Premium Statistic Share of ownership of online marketplaces in Ghana 2019-2020, by type
  • Premium Statistic Distribution of online marketplace visitors in Ghana 2020, by device
  • Premium Statistic Popular online marketplaces for physical goods in Ghana 2020, by number of visitors
  • Premium Statistic Share of web visitors of marketplaces in Ghana 2019-2020, by gender
  • Premium Statistic Distribution of online marketplace visitors in Ghana 2020, by age

Payment systems

6
  • Premium Statistic Volume of payment systems in Ghana 2023, by method
  • Premium Forecast Penetration rate of credit cards in Ghana 2014-2029
  • Premium Forecast Penetration rate of debit cards in Ghana 2014-2029
  • Premium Statistic Share of population with mobile money accounts in Ghana 2018-2024
  • Premium Statistic Number of people making digital payments in Ghana 2019-2028
  • Premium Statistic Total value of digital payment transactions in Ghana 2019-2028

Consumer search and preferences

5
  • Premium Statistic Share of web traffic in Ghana 2023, by search engine
  • Premium Statistic Main channels for online brand research in Ghana 2022
  • Premium Statistic Main e-commerce website categories in Ghana 2022, by traffic
  • Premium Forecast Ecommerce market penetration rate by segment in Ghana 2022
  • Premium Statistic Share of weekly online shopping activities in Ghana 2022, by type

Jumia Food and online food delivery

4
  • Premium Statistic Share of orders on Jumia Food in Ghana 2020, by age group
  • Basic Statistic Share of Jumia Food consumer traffic in Ghana 2020, by device
  • Premium Statistic Share of weekly food delivery days for Jumia orders in Ghana 2020
  • Premium Statistic Number of people ordering online take-away food delivery in Ghana 2019-2028

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