According to data published by Adwired, analyzing media statements about Samsung in the Netherlands, 4.57 percent of media content described the electronics brand's innovation in a positive way.
Media perception of Samsung in the Netherlands in 2020, by characteristic
The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15,000 international print, 750,000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
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Adwired AG. (March 3, 2021). Media perception of Samsung in the Netherlands in 2020, by characteristic [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/985699/media-perception-of-samsung-the-netherlands/
Adwired AG. "Media perception of Samsung in the Netherlands in 2020, by characteristic." Chart. March 3, 2021. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/985699/media-perception-of-samsung-the-netherlands/
Adwired AG. (2021). Media perception of Samsung in the Netherlands in 2020, by characteristic. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/985699/media-perception-of-samsung-the-netherlands/
Adwired AG. "Media Perception of Samsung in The Netherlands in 2020, by Characteristic." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/985699/media-perception-of-samsung-the-netherlands/
Adwired AG, Media perception of Samsung in the Netherlands in 2020, by characteristic Statista, https://www.statista.com/statistics/985699/media-perception-of-samsung-the-netherlands/ (last visited October 30, 2024)
Media perception of Samsung in the Netherlands in 2020, by characteristic [Graph], Adwired AG, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/985699/media-perception-of-samsung-the-netherlands/