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In 2023, the chocolate confectionery market generated a revenue of approximately 238.5 billion U.S. dollars worldwide. According to estimates of the Statista Digital Market Outlook, the generated revenue in this market is expected to increase in the coming years, reaching a value of 316.3 billion dollars in 2028.

Chocolate shopping in Canada

In 2020, almost 28 percent of Canadians stated they bought chocolate a few times a month, making it the most common purchasing rate among Canadian consumers. It is rare for people in Canada to buy chocolate every single day. For over half of consumers within the country, monthly chocolate spending would typically amount to anywhere between one and 15 Canadian dollars.

Chocolate brands in North America

In the same year, Canada’s favorite brand of chocolate was Lindt, a Swiss confectionery brand. Other favorites included Cadbury, Hershey’s, and Ferrero. Consumers in the United States favored Hershey's about twice as often as Lindt. Approximately 70 percent of U.S. respondents who knew Hershey's consumed the brand's products.

Size of the chocolate confectionery market worldwide from 2018 to 2028 (in billion U.S. dollars)

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Supplementary notes

Confectionery is defined as foods with a relatively high sugar content. The Confectionery segment contains chocolate and chocolate products, sugar confectionery (such as chewing gum and sweets), ice cream, and preserved pastry goods and cakes. This segment does not include spreads containing cocoa and jams (see: Spreads segment). >br>
All figures are estimates. For further information please see the methodology of Consumer Market Outlook.

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