Revenue split for app stores worldwide 2024
Apple takes a standard 30 percent commission rate for App Store transactions and regular subscriptions. Additionally, app developers that host their apps on the Apple App Store and manage to retain subscription users see their commission fees drop to 15 percent after the subscriber's first year. After incurring penalties and fines from the Netherlands Authority for Consumers and Markets (ACM), Apple further agreed to decrease commission fees for dating apps hosted in the Dutch Apple App Store.
In August 2024, Apple changed its app store policy for the European Union, after receiving a penalty for breaking the EU Digital Markets Act (DMA). App publishers in the EU will be subjected to a standard 17 percent commission fee on in-app purchases made via iOS and iPadOS. Additionally, Apple applies a "Core Technology Fee" of 0.50 Euros for each new app installation after the first million installs.
App publishers and developers
In 2021, the leading app distribution platforms – the Apple App Store, the Google Play Store, and the Amazon AppStore- introduced tailored programs to accommodate smaller developers and reduce their due commissions. These program also interested subscription apps, which can now enjoy a 15 percent commission fee on the Google Play Store, and of 15 percent in the Apple App Store after the first 12 months. iOS subscription apps had a conversion rate of approximately 4.55 percent in April 2023, while gaming apps had a commission rate of around two percent in the same month.
App stores vs. publishers: revenues
During the second quarter of 2024, the Apple App Store was reported to generate 24.6 billion U.S. dollars in revenues from global users, more than double the revenues Android users generated via the Google Play Store. The Apple App Store is expected to generate around 125 billion U.S. dollars in revenues from global consumers worldwide in 2027 while the Google Play Store could reach 60 billion U.S. dollars in revenues from subscriptions and other in-app purchases in the same year. In 2023, seven mobile app publishers and almost 20 mobile gaming app publishers generated one billion U.S. dollars in cumulative revenues.
