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Link to original content: http://www.statista.com/statistics/949224/consumer-attitudes-towards-private-labels-diy-europe/
Europe: attitudes towards private labels in DIY stores 2018 | Statista

Consumer attitudes towards private label DIY products in Europe Q3 2018

Published by Statista Research Department, Sep 26, 2024
This statistic presents the attitudes of consumers towards private labels in home improvement and DIY stores in Europe in the third quarter of 2018. Overall, 51% of consumers responded positively towards private labels and 3% reported negative attitudes. Of the remaining respondents, 40% were neutral and 6% did not know.
This data was provided by USP Marketing Consultancy.

Consumer attitudes towards private labels in DIY stores in Europe in the 3rd quarter 2018

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Source

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Release date

December 2018

Region

Europe

Survey time period

Q3 2018

Number of respondents

5,547 respondents

Age group

18 years and older

Special properties

European consumers

Supplementary notes

This question was phrased by the source as follows: "What's your opinion on these home-brands (or own-brands) in DIY stores?"
The source does not specify the date of the survey.

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