Share of pets owned in Japan 2023, by species

Dogs were the most popular pets in Japan as revealed in a survey panel by Rakuten Insight conducted between April and May 2023. The survey on pet ownership showed that dogs and cats were the most common animal companions kept in Japan, which is reflected in the dominance of dogs and cat goods within the domestic pet supplies market.

Cats and dogs in Japan

Even though dogs were the most desired pet species among Japanese people, cats are closing in on the popularity of canines. As Japan is struggling in containing the number of strays in municipalities, in particular felines, picking up a lost or stray cat is a frequent reason to become a new owner. In contrast, dogs and other mammals like rodents are mostly mediated through retail channels like pet stores or breeders, requiring higher costs in the adoption process.

Pet businesses

The Japanese pet market offers owners a variety of establishments and pet stores to indulge their animal companions with services and goods, including wellness programs, accessories, and luxury snacks. While general food and medical expenses make up the top items of annual expenses spent on pet dogs, beauty expenses covering shampoo, cutting, and trimming are coming in third. Boosted by the kawaii (cuteness) culture in Japan, dog barbers and fashion goods for pets are not an uncommon sight in the country.