Share of marketing budgets spent on influencer marketing Italy 2023
According to a 2023 survey carried out among marketing professionals in Italy, 33.3 percent of respondents said they invested less than 10 percent of their budget in influencer marketing. Respondents saying they invested between 10 and 30 percent of their budget were 39.4 percent of the total, while 18.3 percent said they put in between 30 and 50 percent. Respondents investing more than 70 percent were 4.5 percent.
