This statistic presents the distribution of home improvement product purchases in Germany from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy home improvement products in Germany, although the share of consumers choosing this store type fell by around four percent during the period. Over the same time frame, the share of respondents shopping online increased from 9.4 percent in 2014 to 11.6 percent in 2017.
This data was provided by USP Marketing Consultancy.
Distribution of home improvement product purchases in Germany from 2014 to 2017, by channel*
national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondent was as follows:
2014: n = 7,004;
2015: n = 6,601;
2016: n = 5,989.
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USP Marketing Consultancy. (October 19, 2018). Distribution of home improvement product purchases in Germany from 2014 to 2017, by channel* [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/935386/purchase-channels-for-diy-products-germany/
USP Marketing Consultancy. "Distribution of home improvement product purchases in Germany from 2014 to 2017, by channel*." Chart. October 19, 2018. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/935386/purchase-channels-for-diy-products-germany/
USP Marketing Consultancy. (2018). Distribution of home improvement product purchases in Germany from 2014 to 2017, by channel*. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/935386/purchase-channels-for-diy-products-germany/
USP Marketing Consultancy. "Distribution of Home Improvement Product Purchases in Germany from 2014 to 2017, by Channel*." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/935386/purchase-channels-for-diy-products-germany/
USP Marketing Consultancy, Distribution of home improvement product purchases in Germany from 2014 to 2017, by channel* Statista, https://www.statista.com/statistics/935386/purchase-channels-for-diy-products-germany/ (last visited October 30, 2024)
Distribution of home improvement product purchases in Germany from 2014 to 2017, by channel* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www.statista.com/statistics/935386/purchase-channels-for-diy-products-germany/
