This statistic shows the in-stream and out-stream share of digital video advertising spending in Europe from 2017 to 2019. In 2019, in-stream video ads accounted for close to 48.9 percent of the digital video ad spend.
In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (July 30, 2020). In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.). "In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019." Chart. July 30, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.). (2020). In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.). "In-stream and Out-stream Share of Digital Video Advertising Expenditure in Europe from 2017 to 2019." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.), In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019 Statista, https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/ (last visited November 22, 2024)
In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019 [Graph], IAB (U.S.), July 30, 2020. [Online]. Available: https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
