This statistic displays the leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice. According to Pi Datametrics, across the UK make-up category, superdrug.com is the leading website in terms of share of voice, accounting for 15 percent in July 2017. Overall, the leading 30 make-up websites in the UK constitute 76.7 percent of the category's share of voice. The 'Others' division, which includes a further 8,469 sites, makes up 23.3 percent of SoV.
Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice
The make-up category includes: accessories, brands, eyes, face and lips.
Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.
* The 'Others' division displays performance across every remaining site within the 'make-up' category (8,469 sites).
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Pi Datametrics. (May 24, 2018). Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/882221/leading-make-up-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice." Chart. May 24, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/882221/leading-make-up-websites-by-sov-united-kingdom-uk/
Pi Datametrics. (2018). Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/882221/leading-make-up-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading Make-up Websites in The United Kingdom (Uk) as of July 2017, by Share of Voice." Statista, Statista Inc., 24 May 2018, https://www.statista.com/statistics/882221/leading-make-up-websites-by-sov-united-kingdom-uk/
Pi Datametrics, Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice Statista, https://www.statista.com/statistics/882221/leading-make-up-websites-by-sov-united-kingdom-uk/ (last visited November 22, 2024)
Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice [Graph], Pi Datametrics, May 24, 2018. [Online]. Available: https://www.statista.com/statistics/882221/leading-make-up-websites-by-sov-united-kingdom-uk/
