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Link to original content: http://www.statista.com/statistics/859367/china-social-media-advertising-revenue/
China: social media ad revenue 2023 | Statista

Social media ad revenue in China 2012-2023

Published by
Lai Lin Thomala,
Sep 22, 2023
In 2023, the social media ad revenue in China was expected to reach 125 billion yuan, up from 109 billion yuan in the previous year. Chinese consumers have shown more acceptance of online ads and in general, not against the purchase recommendations on social media platforms.

Social media advertising revenue in China from 2012 to 2020 with a forecast until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2012 to 2020

Special properties

incl. social networking sites and mobile social networking apps

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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Statistics on " Media in China "

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Other statistics that may interest you Media in China

Overview

5

Print media

8

Broadcast media

7

Movies & videos

7

Other segments

5

Further related statistics

17

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Social media in ChinaTencent HoldingsWeChatSocial commerce in ChinaByteDance
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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