Mobile vendors market share in Vietnam 2022

As of August 2022, Apple was the leading mobile vendor in Vietnam’s burgeoning smartphone market, with approximately 30 percent of the total market share. Meanwhile, Samsung, a South Korean-based conglomerate and one of the world’s top manufacturers of consumer electronics, took second place with a market share of around 29 percent that year.

The race for the top among foreign players

The global giants of the mobile phone industry, Apple and Samsung, have been vying for the top spot in the Vietnamese smartphone market, as Vietnamese consumers, despite the COVID-19 pandemic, continued to show an affinity for higher-end smartphones. Meanwhile, Chinese smartphone brands, such as Oppo, Xiaomi, and Vivo, dominated the mid-range price segment in Vietnam.

The future for Vietnamese homegrown smartphones?

Vsmart, launched in June 2018 by VinSmart, a subsidiary of Vingroup JSC, which is Vietnam’s largest conglomerate, remained the only domestic player among well-known mobile vendors in Vietnam. Vsmart successfully rolled out 19 smartphone models, ranging from as low as one million Vietnamese dong (equivalent to around 45 U.S. dollars) to ten million Vietnamese dong. However, VinSmart’s sudden decision to halt Vsmart production back in May 2021 left Bphone as the last Vietnamese-made smartphone in the market. Bphone, first introduced in May 2015 by Bkav, a Vietnamese leading technology corporation specializing in antivirus software, is one of Vietnam’s earliest self-produced smartphones.