Mobile vendors market share in Singapore 2015-2024
In 2022, Apple held a market share of approximately 33.5 percent in Singapore. Previously the leading mobile vendor in 2015, Samsung’s market share has decreased to approximately 22 percent.
Mobile vendors in Singapore
As of 2023, there were over five million smartphone users in the country, with a mobile population penetration rate of 169.9 percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes.
Current developments
Due to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next years. However, entry level and mid-range smartphone models experienced an almost 178 percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei P30 Pro.
Mobile vendors in Singapore
As of 2023, there were over five million smartphone users in the country, with a mobile population penetration rate of 169.9 percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes.
Current developments
Due to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next years. However, entry level and mid-range smartphone models experienced an almost 178 percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei P30 Pro.
