Italy: crucial factors in companies digital marketing in 2017
This statistic displays the crucial factors in companies’ digital marketing in Italy in 2017. According to the survey results, 69.58 percent reported that culture of managers and integrated strategies were the most important factors regarding digital marketing in companies. Additionally, 49.51 percent reported that analytics tool were considered as the third most important aspect, followed by experimentation (49.19 percent) and budget (40.13).
