In 2023, social media advertising expenditure in France increased 12 percent compared to the values reported in 2022. In 2021, the spending still recorded positive growth rate of 22 percent, in spite of the sector's suffering from the impact of the COVID-19 pandemic.
Change in social media advertising spending in France in 2020 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SRI - Les Régies Internet, & Oliver Wyman, & UDECAM. (February 6, 2024). Change in social media advertising spending in France in 2020 to 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/766328/growth-social-media-ad-spend-france/
SRI - Les Régies Internet, und Oliver Wyman, und UDECAM. "Change in social media advertising spending in France in 2020 to 2023." Chart. February 6, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/766328/growth-social-media-ad-spend-france/
SRI - Les Régies Internet, Oliver Wyman, UDECAM. (2024). Change in social media advertising spending in France in 2020 to 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/766328/growth-social-media-ad-spend-france/
SRI - Les Régies Internet, and Oliver Wyman, and UDECAM. "Change in Social Media Advertising Spending in France in 2020 to 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/766328/growth-social-media-ad-spend-france/
SRI - Les Régies Internet & Oliver Wyman & UDECAM, Change in social media advertising spending in France in 2020 to 2023 Statista, https://www.statista.com/statistics/766328/growth-social-media-ad-spend-france/ (last visited November 21, 2024)
Change in social media advertising spending in France in 2020 to 2023 [Graph], SRI - Les Régies Internet, & Oliver Wyman, & UDECAM, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/766328/growth-social-media-ad-spend-france/